Marketing College

Take the Next Step - STS Marketing College®

May 31 - June 5, 2026
Mercer University, Macon, Georgia

SAMPLE CLASS TOPICS MAY INCLUDE:

  • Destination Branding

  • Social Media Content Planning & Distribution

  • Visitor Segmenting & Targeting

  • Yield Management

  • Essentials of Tourism Marketing

  • Community & Destination Board Leadership

  • Industry Engagement

  • Advocacy

  • Research

  • Public Relations

Marketing College

… Still have a question? For answers about Marketing College, please contact Suzanne Moon at suzanne@southeasttourism.org

Thanks To Our 2025 Marketing College Sponsors

Presenting Sponsor:
Miles Partnership

Why did Miles become an official partner in education with STS? Because Miles is passionate about travel.  We believe the moments that capture our imagination and create lasting memories occur through travel.  Together with STS, we can share our passion while inspiring others in our industry to share their passion.

Logo for North Alabama Mountain Lakes Tourist Association
Logo for Macon Georgia
365 Total Marketing logo
Logo for Pigeon Forge Tennessee

5 Ways to Justify Marketing College Registration

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5 Ways to Justify Marketing College Registration >>>

5 ways to justify marketing college registration: first reason
Reason 2 to justify marketing college registraiton
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Reason 3 to justify marketing college registration

About Marketing College

Since its inception in 1992, Southeast Tourism Society Marketing College has hosted tourism professionals, for one week, each year, to provide a unique continuing education program for the travel and tourism industry.

Marketing College® professors are industry-related professionals from across the U.S., noted as experts in their field, who bring a working knowledge of current trends, data, and implementation for tourism and travel.

Upon completion of the three-year Marketing College® curriculum, students receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at STS Connections.

Marketing College 2025 in Macon, Georgia

Checkout our video to learn what makes STS Marketing College® an industry leader in continuing education for travel and tourism professionals.