Marketing College

Take the Next Step - STS Marketing College®

Logo for Marketing College with a graduation cap and Southeast Tourism Society name.
The logo of the Miles Partnership featuring the word 'miles' in bold black lowercase letters with a blue arrow above the letter 'i' and the word 'PARTNERSHIP' in blue uppercase letters below.

May 31- June 5- Macon, GA

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May 31- June 5- Macon, GA -

You may be wondering…

  • Marketing College takes place May 31- June 5, 2026 at Mercer University in Macon, GA. 1501 Mercer University Dr, Macon, GA 31207

  • Our 2026 Class Schedule will be coming soon. Stay tuned!

  • You can register for classes and dorm HERE.

  • You can select to stay in a dorm room at registration. Please use the links below if you are planning on staying off-campus at one of the hotels:

    Macon Marriott City Center

    Hilton Garden Inn

Marketing College offers classroom-based instruction, guided discussions, and applied learning focused on current research, emerging trends, and proven strategies—providing participants with practical knowledge, professional TMP credential, and skills that support long-term career growth in the tourism industry.

Class is in session: May 31 - June 5, 2026
Mercer University, Macon, Georgia

Where leading tourism professionals and industry experts come together in a structured academic setting to advance the practice of destination marketing.

Strengthen your skills and advance your tourism career through Marketing College’s immersive, classroom-based learning experience.

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5 Ways to Justify Marketing College Registration

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SAMPLE CLASS TOPICS MAY INCLUDE:

  • Destination Branding

  • Social Media Content Planning & Distribution

  • Visitor Segmenting & Targeting

  • Yield Management

  • Essentials of Tourism Marketing

  • Community & Destination Board Leadership

  • Industry Engagement

  • Advocacy

  • Research

  • Public Relations

2026 Class schedule and curriculum coming soon…

Want to teach at Marketing College?

Thanks To Our 2026 Marketing College Sponsors

Presenting Sponsor:
Miles Partnership

Why did Miles become an official partner in education with STS? Because Miles is passionate about travel.  We believe the moments that capture our imagination and create lasting memories occur through travel.  Together with STS, we can share our passion while inspiring others in our industry to share their passion.

Logo of Miles Partnership with a blue paper airplane above the letter 'i' and the words 'MILES PARTNERSHIP' underneath in blue.

Logo for North Alabama Mountain Lakes Tourist Association
Logo for Macon Georgia
Logo for Pigeon Forge Tennessee

About Marketing College

Since its inception in 1992, Southeast Tourism Society Marketing College has hosted tourism professionals, for one week, each year, to provide a unique continuing education program for the travel and tourism industry.

Marketing College® professors are industry-related professionals from across the U.S., noted as experts in their field, who bring a working knowledge of current trends, data, and implementation for tourism and travel.

Upon completion of the three-year Marketing College® curriculum, students receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at STS Connections.

Marketing College 2025 in Macon, Georgia

Checkout our video to learn what makes STS Marketing College® an industry leader in continuing education for travel and tourism professionals.

Marketing College

… Still have a question? For answers about Marketing College, please contact Gabby DiVirgilio at gabby@southeasttourism.org