Virtual Learning
Sep 29, 2026 3PM The Power of Specificity: Creating Destination Stories That Stand Out
Join Odyssey Studios' Dylan Thuras, Head of Creative & Storytelling, and Annika Knusten, Campaign Manager, Creator Partnerships & Marketing, for a practical look at how specificity can strengthen destination storytelling and influencer marketing. This session will explore why the strongest destination stories go beyond broad themes to focus on the details, people and experiences that make your destination unique, and how content creators can bring those stories to life.
We'll cover: - Why specificity can help destinations create a stronger sense of place - How influencer and creator marketing can spotlight the experiences that set a destination apart - A look at the Visit Virginia Beach Odyssey Creators campaign, featuring insights on how destination strategy translated into creator-led storytelling You’ll leave with real-world examples and practical ideas for uncovering stronger stories, working with creators more intentionally and bringing a greater sense of place to your destination’s story.
Oct 8, 2026 1 PM and October 15, 2026 1 PM Worth Finding: How Destinations Build Human-Centered Content
in the Age of AI
Travelers aren’t discovering destinations the way they used to. AI-powered search is reshaping which places get surfaced, how recommendations are made and what content influences the journey. Creating more content isn’t the answer. Creating content rooted in the people, perspectives and local knowledge that make your destination distinct is. Join us October 8 and October 15 for a two-part interactive webinar series designed to help destination marketers build content that connects with travelers and gives AI something meaningful to find, understand and recommend. One registration gives you access to both sessions. Because Part 2 builds on the foundation established in Part 1, attendees are encouraged to join us for the full series.
Past Webinars and Virtual Events
Gain insight for your destination, join us for complimentary webinars throughout the year
Advance Travel and Tourism Presents: How to Make Data Actionable for your Destination
Destination marketing organizations are investing in more data than ever before—but turning that data into clear, actionable insights can still be a challenge. In this webinar, industry experts will share how destinations can better understand the data platforms they already use and translate those insights into smarter marketing and strategy decisions. You’ll hear perspectives from destination leaders, research experts, and marketing practitioners on how to move from dashboards to real impact. Join us to learn practical ways to make your data work harder for your destination.
Developing an Advocacy Plan With Your Board
Advocacy is a shared leadership responsibility that connects governance, strategy, and community impact. Destination organization staff, board members, and partners should work together to begin developing a practical advocacy plan. Guided by three focused questions, you will map key stakeholders, identify priority issues, and define clear roles for board and staff in advancing your efforts. The session will highlight core elements of an effective advocacy plan, including stakeholder alignment, consistent messaging, and preparation for moments of urgency. This webinar is an ideal opportunity to invite board members and key stakeholders to join you for a simple, facilitated discussion that creates space for real-time advocacy discussion.
Learn more about the speaker here: https://destinationsinternational.org/authors/andreas-weissenborn
Advance Travel and Tourism and Pineapple Public Relations Presents - Stronger Together: How Earned and Paid Media Work Better in Tandem
In a cluttered media landscape where attention is harder to win than ever, tourism marketers are being pushed to rethink how they drive awareness, influence travelers, and build long-term demand. That’s the core message behind Stronger Together: How Earned and Paid Media Work Better in Tandem, a recent webinar hosted with Southeast Tourism Society (STS), Advance Travel & Tourism, and Pineapple Public Relations.