Advocacy Amplified

Connecting with New Legislators Toolkit

Each election brings newly elected officials who need to be educated on the importance of tourism to the vitality of communities and the opportunity to engage legislators who have not yet connected on tourism issues. Proactively engaging legislators at the start of a new legislative term allow tourism leaders to build a framework for engaging on specific issues and developing tourism champions.

Connecting With New Legislators (pdf)

Advocacy in Action

Visit Roswell Come Back Safely Campaign and Videos - a collaborative effort between the City of Roswell, Visit Roswell, and Roswell Inc.
View pdf for street banners…

Local advocacy and community relations efforts are critical as destinations manage the pandemic and recovery efforts. Below are examples of what STS leaders are doing and resources that they are utilizing to support their local advocacy efforts.

Visit Cabarrus 2020 State of the Industry video

Here are industry resources to help you craft language and messages for local leaders and elected officials

Destinations International – Becoming a Community Shared Value Policy Brief

U.S. Travel - Made in America: Travel's Contribution to Workforce Development and Career Advancement

A Guide for Tourism Advocacy

Advocacy is defined as speaking up and educating elected officials on the issues that matter. Many elected officials don’t understand that tourism doesn’t just happen. They need to be educated that an effective tourism program requires strong research, creative marketing, and targeted outreach.