Member of the Month: Tim Todd

With more than four decades in the tourism industry, Tim Todd has helped shape how visitors experience Upcountry of South Carolina, while never losing sight of what sparked his passion in the first place. From childhood days spent exploring parks and waterways to leading a regional destination marketing organization, Tim’s career reflects a deep belief in the power of place, collaboration, and connection. His story is a reminder that tourism isn’t just about destinations, it’s about people, partnerships, and lasting impact.

Q: Tell us about your current role. What does a typical day look like?

Tim Todd:
There’s no such thing as a typical workday here, which is why it’s such a wonderful job. A day might include writing and reviewing reports, developing advertising and marketing strategies, or working on social media campaigns. I might also be crafting itineraries for travel writers or meeting with stakeholders about legislative issues that impact tourism. It’s a dynamic role that keeps me constantly engaged with both the big picture and the day-to-day details.

Q: What led you to a career in tourism?

Tim Todd:
I grew up in Walhalla, South Carolina, where my backyard was filled with lakes, rivers, waterfalls, and trails. I spent countless days at Oconee State Park swimming, hiking, and exploring. Those early experiences—and the people who worked there—planted the seed that this could be a meaningful career.

When I went to Clemson University, I initially pursued Recreation and Parks Administration. But when a Travel & Tourism emphasis was introduced, I made a pivot. Now, instead of working in a park, I get to encourage others to come experience those same incredible places.

Q: How long have you been in the tourism industry?

Tim Todd:
41 years.

Q: What is one project or initiative you’re especially proud of?

Tim Todd:
About 10 years ago, I was involved in a project led by the Appalachian Regional Commission that promoted the culinary assets of the 13-state Appalachian region. It brought together restaurants, chefs, farmers, and more through partnerships with national media.

What stood out most was the collaboration. It reinforced a phrase I often use: working together works. By aligning local, state, federal, and private-sector partners, we created a campaign that elevated small businesses and helped put them on the international map.

Q: How long have you been involved with the Southeast Tourism Society (STS)?

Tim Todd:
36 years.

Q: How have you been involved with STS over the years?

Tim Todd:
I’ve been an STS member, served as a board member and committee volunteer, and participated in Marketing College. I attended the inaugural Marketing College in 1992 and graduated in 2001.

Q: What has STS meant to your career?

Tim Todd:
STS has been incredibly valuable throughout my career. The programs and events—especially Connections and Marketing College—have helped me stay informed on industry trends and best practices.

But what stands out most is the network. The relationships I’ve built through STS have become my sounding board, my advisors, and my trusted colleagues. It’s a level of connection that most industries would envy.

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