Shining Example Awards

Shining Example logo

The STS Shining Example Awards, an industry fixture since 1985, recognizes outstanding contributions to travel and tourism in the Southeast United States. This includes, Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia.

Submissions Now Open!

Deadline for Submissions: August 7, 2026 5:00pm EST

2026 Shining Example Award Ceremony 

(held in conjunction with Connections)

Thursday, September 10, 2025
Richmond, Virginia

Crystal Award for Shining Example

Presenting
the 2025 Shining Example Award Winners

Shining Example Winners from 2025

Recognized at STS Connections in Lake Charles, Louisiana
September 10, 2025

Escape to the Southeast® Travel Attraction of the Year
Perry Historical Museum

Tourism Office of Year
(Under $1 million)
Visit Hickory

Tourism Office of Year
(Over $1 million)
Visit The Northshore

Event or Festival of the Year
Visit Oxford

Fired Up Culture Beacon Award
Kyle Edmiston, Visit Lake Charles

Best Marketing Award Budget of $1mil
Visit Jackson

Rising Star Award
Tyler Duplantis, Explore Houma

Best Marketing Award Budget of $100,000-$499,999
Think Tifton

Best Marketing Award Budget of $500,000 - $999,999
Visit The Northshore

Best Niche Marketing Award
Mississippi Tourism Association

Partnership Award
Visit Lake Charles

Best Digital Marketing Award
Visit Oxford

Dorothy Hardman Spirit of STS Award
Melanie Beauchamp

Chairman's Award
Jill Kidder