Meet The STS Team
Monica Smith serves as President and CEO of Southeast Tourism Society (STS) and has 27 years of experience in the hospitality and tourism industry. Prior to joining the staff of STS, she served on its Board of Directors for 6 years during her positions as the Vice President of Sales and Services for Visit Jacksonville (Florida), and as the President & CEO of Visit Macon (Georgia).
Monica is a graduate of Cornell University's School of Hotel Administration and currently serves on the following industry boards: Destinations International, Heritage Development Partnership (National Heritage Areas), Middle Tennessee State University-Tourism & Hospitality Management Advisory Board, National Society of Minorities in Hospitality (NSMH) Legacy Fund, Roswell Economic Development and Tourism, Inc., U.S. Travel Association, U.S. Travel & Tourism Advisory Board. She has a passion for developing the next generation of tourism leaders and educating communities on the importance of tourism as an economic and community development strategy.
Additional Support
Daphne Reid Herrin is a Certified Meeting Professional with over 30 years in the hospitality industry. She started her career working at hotels, convention centers, and a convention & visitors bureau in sales, catering, and convention services. Daphne ventured into the meeting planner side in 2003 and has extensive experience in both corporate and association meetings and incentives. A seasoned planner with executive presence, Daphne thrives on watching the success of an event develop from beginning to end.
