Your No. 1 job in tourism:
National Tourism Week 2011 is over and gone, but there are ideas still floating around worth stealing... uh, adding to your research files, that is.
Ohio’s state tourism department linked up with Groupon to offer statewide discounts on attractions, lodging, restaurants and events.
Might Groupon or its many imitators be a vehicle for your next promotion? Lots of websites have jumped into the social network discount game and some can be very focused. For example, Nashville’s alternative weekly newspaper has become an online deal broker.
Florida’s tourism industry was roiling last month over a bill in the state legislature that would fundamentally change Visit Florida, the state’s quasi-public tourism promotion agency.
Private sector businesses spoke up loudly, as the Gulf Coast Business Review reported, noting that Visit Florida’s model is one many states envy.
The bill’s unappreciated prospect would have had Visit Florida’s finances run by a board with little tourism experience, but legislation maintaining Visit Florida’s independence ultimately passed.
Visit Florida CEO Chris Thompson, perhaps diplomatically, observed that legislators “realized our cooperative marketing with the (tourism) industry was successful.”
Stephen Perry, president and CEO of the New Orleans CVB, is proud of these numbers:
You’ve probably never heard of a social media company called New Media Strategies (NMS), but one of its employees provided all of us with an object lesson.
NMS used to have an account with Chrysler. That’s right, used to have. One intemperate (OK, foul-mouthed) tweet prompted Chrysler to drop NMS quicker than Ford dropped the Edsel.
The lesson for everyone in business is clear – think before you tweet, blog, e-mail or leave a voicemail.
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Please remember all who have been affected in the Southeast by the recent floods and tornadoes. Visit southeasttourism.org or escapetothesoutheast.com and click on the "Severe Weather" link for more information on how you can help.
Business traveler Doug Kennedy logs 100,000 airplane miles a year.
He used to think that lost baggage attendants had the worst job in travel – but that was before TSA screeners entered the picture. Still, Kennedy has some kind words for the folks standing between you and your flight.
Although Congressional scholars can’t verify that the late Sen. Everett Dirksen actually said, “A billion here, a billion there, and pretty soon you’re talking about real money,” everyone can attest that $11.3 billion is real money. Click here to see why Kentucky Gov. Steve Beshear has that “real money” figure on his mind.
STS Marketing College
July 24-29; Dahlonega, Ga.
STS Fall Meeting
Nov. 8-10; New Orleans, La.
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