→Your city’s tagline
→Delta: Flying down the track
→Cost of visiting Mother Nature
→Seek professional help . . .
→Going coastal: A new Web site
→Checked baggage: A gamble?
→A real night in the museum
→RV travelers love affair
→STS Marketing College
INDUSTRY INSIGHTS
Your city’s tagline: Finding a name you can live with
Our nation’s capital city is searching for a new tagline—and it’s not alone.
Cities, towns and hamlets across America regularly decide that the tagline they’ve been using needs to change. The smart ones realize that a tagline is just one piece—and not even the first piece—of the overall development of a brand.
Still, taglines and nicknames are fun. The best also are memorable and actually sell the destination. More...
. . . not the mental health kind of professional help, but the skilled help that comes from people who really know online tourism marketing.
Leah Woolford, who is one of those people, explains the “professional help” tip and offers six more recommendations for destination marketers. More...
Atlanta-based Delta Air Lines, no longer hobbled by Chapter 11 bankruptcy, has bolted out of the starting gates like a Thoroughbred at Churchill Downs.
After 19 months, Delta was chomping at the bit on April 30 when it emerged from bankruptcy and unveiled a gleaming Boeing 757 with a new logo. Delta has more than 47,000 employees—nearly half of them in Atlanta—and an appetite for international growth. More...
AROUND THE SOUTHEAST
Going coastal: Web site offers good advice
Unless you are a devoted fan of carry-on luggage, there’s always a risk your suitcase won’t appear on the carousel at the destination. What can you do to improve your odds of recovery? Business Week has suggestions. More...
There is one-stop shopping for vacation information about the Gulf Coast regions of Louisiana, Mississippi and Alabama at a new Web site: MySouthUSA.org.
The Web site's message is basic: "The Coast Is Clear." More...
The rising cost of visiting Mother Nature
The National Park Service is not immune from the pressures of the marketplace and crimped federal budgets. Admission fees at about 130 of the 390 parks, monuments and other areas it manages are going up. More...
Ben Stiller’s high-jinks in “Night at the Museum” were a Hollywood fantasy, but Louisville turns that concept into reality at the 21c Museum Hotel.
The big difference, however, is that the 21c showcases contemporary art rather than the dinosaurs and cavemen in the movie’s natural history museum. All of the art in the lobby, the hallways, the guestroom and even the restrooms is by living artists.
The 91-room hotel opened in 2006, and The Courier-Journal newspaper reports that the owners are planning as many as 15 more across the U.S. over the next few years. It said negotiations are underway in four cities and that one might be announced in late June.
Question? How do you thoroughly immerse yourself in travel and tourism issues in one week?
Answer: By attending STS Marketing College. STS is accepting registrations for this summer's session in Dahlonega, Georgia. Registration materials are available online.
You might expect the RV industry to take it on the chin since their vehicles generally get less than 10 miles per gallon, but think again as you pass by busy RV campgrounds this summer.
The industry reports that manufacturers shipped 390,500 mobile homes last year, the best in three decades. Baby Boomers obviously love the RV lifestyle, perhaps because the destination is more important than the transit.
