June 2010
Accountability
Visitor trends in tourism play to STS members’ strengths. What you have may be just what you need to capture and convert today’s visitor.I am STS
This PR pro was one of the pioneers of STS. Read his fascinating story.Gulf Coast Updates
> On the traveler website> On the STS member site
WhoWhatWhere?
News about STS members and organizations.New Jobs
Find an open position on the STS Web site.Top 20 Events
> Spring '10 Events> Summer '10 Events
> Fall '10 Events
Contact STS
404.364.9847sts@southeasttourism.org
www.southeasttourism.org
Pat yourself on the back
The STS Shining Example awards program is a way for you to verify that your organization does exceptional work. There are nine categories, and the first step to receiving a Shining Example award is completing a nomination for your efforts during the last year.
Note that there’s a new category — State Tourism Department Tourism Office of the Year.
Having a Shining Example award in your office is a great conversation starter. It lets others know that your work is among the best in the Southeast, the region of the country where tourism truly shines bright.
| 2010 Shining Example Categories |
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| > Travel Attraction > CVB/DMO (budget under $100,000) > CVB/DMO (budget over $100,000) > Top 20 Event (attendance > 100,000) > Top 20 Event (attendance < 100,000) > Governmental Tourism Leadership |
> State Tourism Office > Internet Excellence > Visual Excellence > Tourism for Tomorrow > Rising Star Award |
> Deadline to submit a nomination: July 1, 2010
> View the rules
> View last year's winners
> Download the nomination form
The time period examined is June 1, 2009 to May 31, 2010.
Ramp Up Your Tourism Knowledge
Take the time to do something good for yourself... and your organization. Enroll in STS Marketing College, presented by Miles Media, and watch your expertise in all things tourism rise to unexpected heights. We encourage you to be a part of the Travel and Tourism Education Bunch.
For one week each year, tourism industry professionals from all over the Southeast meet at North Georgia College and State University for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. From the time you arrive on Sunday until you depart on Friday, you will enjoy classes, lectures, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning.
Students who attend three years of Marketing College earn a Travel Marketing Professional (TMP) certification.
The courses, the experiences and the friendships that are built all add up to STS Marketing College.
Title: STS Marketing CollegeDates: July 25-30
City: Dahlonega, Ga.
Location: North Georgia College and State University
| > Registration Form > Alumni Registration > Festivals/Events Registration |
> Driving Directions > Dahlonega, Ga. info > More info |
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Miles Media is STS' partner in education.
Festivals and Events Track at Marketing College
STS recognizes the growing importance that festivals and events have in a community. In fact, festivals are the lifeblood of some communities' tourism outreach.
That’s why STS is working with the Southeast Festivals and Events Association to offer a special set of courses at the STS Marketing College. The new "Festivals and Events" track complements the established "Travel and Tourism" track. Initial course offerings include event management, sponsorship dollars and revenue generation.
At the end of three years, you will earn a travel marketing professional certification with official recognition as a festival and events specialist.
Note: All current students and alumni may attend the additional festivals and events classes in addition to the regular tourism track. These special courses will be on Wednesday afternoon.
> Register for the Festivals and Events Track
Alumni Class
You've asked STS to expand the alumni offerings. You now have the choice of two alumni classes. Attend one or both!
Class I: Social Media 102 - Jennifer Barbee of Jennifer Barbee Inc. will examine this emerging discipline. The course is designed for all levels of proficiency. July 26 - 27
Class II: TBA. July 29 - 30
Escape to the Southeast Travel Guide
Advertising in the Escape to the Southeast Travel Guide will be one of your most affordable and effective media buys, providing excellent value and response to your message for as little as $1,700 (¼ page) for year-long presence to a valuable audience. The Escape to the Southeast Travel Guide reaches more that 125,000 in print and many more electronically. Learn more.
> View a special offer from Madden Media.
Next STS Webinar
Are you interested in learning how to handle bad reviews, utilizing user-generated content as a PR tool and engaging in a positive conversation with potential visitors? In the next STS webinar, we talk with Jim Brody, international sales manager for TripAdvisor. Wednesday, June 23, at 10 a.m. ET. Learn more.
Fall Meeting 2010: Conversations
Moving Travel and Tourism Discussions Forward
Join STS Sept. 8 - 10 in Greenville, S.C., as we move the needle when it comes to travel and tourism dialogue. Listen in on conversations from Randal Travel Marketing, football great Sam Wyche and the Southeast's state travel directors.> More information
> Place dates on your Outlook calendar
Tweets of Note
- Southeast Tourism says - tell what is real. Current information on the conditions on the coast - Travel Confidently: http://bit.ly/bKyNKJ
- Florida #2 Visited U.S. State. 2009 Overseas Visitation Estimates for States, Cities, Census Regions http://bit.ly/dbmXys
- Tourism provides more than half of Horry County jobs: What everyone should know - Economic Development! http://bit.ly/bTSnhY
- Follow STS at http://twitter.com/southeasttouris
Southeast Tourism Society Corporate Partners
