July 2010

Gulf Coast Updates

> Traveler's website
> STS member site
> Gulf Coast newsletter

Accountability

Beyond the boomers: The visitor target now coming of age is different in many ways. Take a look at what "the nascent segment" is bringing to our business.

I am STS

An Arkansas man comes back for his 3rd year of Marketing College. Catch a glimpse of his life story.

Neighbors Assisting Neighbors

Asheville CVB is reaching out to the Gulf Coast. Click on AshevilleTourismCares.com and a donation of 10 cents (up to $10K) will be given to the National Audubon Society to assist in restoring the Gulf Coast ecosystem. Thanks to the Asheville CVB for stepping up to the plate!

WhoWhatWhere?

News about STS members and organizations.

Top 20 Events

> Summer '10 Events
> Fall '10 Events
> Nominate an event Deadline for Winter 2011 events: Friday, July 9

Shining Example

Deadline to submit nominations for outstanding achievement in travel and tourism is July 1. Learn more.

New Jobs

Find an open position on the STS Web site.

Contact STS

404.364.9847
sts@southeasttourism.org
www.southeasttourism.org

Classes + Experiences + Friendships =
STS Marketing College

Marketing College notebooks

Take the time to do something good for yourself... and your organization. Enroll in STS Marketing College, presented by Miles Media, and watch your expertise in all things tourism rise to unexpected heights. We encourage you to be a part of the Travel and Tourism Education Bunch.

For one week each year, tourism industry professionals from all over the Southeast meet at North Georgia College and State University for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College 2010 From the time you arrive on Sunday until you depart on Friday, you will enjoy classes, lectures, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning.

Students who attend three years of Marketing College earn a Travel Marketing Professional (TMP) certification.

The courses, the experiences and the friendships that are built all add up to STS Marketing College.

Title: STS Marketing College
Dates: July 25-30
City: Dahlonega, Ga.
Location: North Georgia College and State University

> Registration Form
> Alumni Registration
> Festivals/Events Registration		 > Driving Directions
> Dahlonega, Ga. info
> More info

Miles Media is STS' partner in education.

> Alumni Class        > Festivals Track



Fall Meeting 2010: Conversations

Moving Travel and Tourism Discussions Forward

STS Fall Meeting in Greenville, S.C.

It is said that conversation is an art. If that’s true, then the Fall Meeting is an art studio. It provides a time and place to practice your conversational skills. Talk shop with professional peers, cultivate a mentor relationship, learn from experts, visit with old friends and make new ones.

Join STS Sept. 8 - 10 in Greenville, S.C., as we move the needle when it comes to travel and tourism dialogue. Listen in on conversations from Randal Travel Marketing, football great Sam Wyche and the Southeast's state travel directors. Let’s learn something from each other.

> More information
> Registration form
> Hyatt Regency Greenville
> Sponsorship opportunities
> Place dates on your Outlook calendar



Alumni Class at Marketing College

Social Media 102 - Jennifer Barbee of Jennifer Barbee Inc. will examine this emerging discipline. The course is designed for all levels of proficiency. July 29 - 30.

> Alumni Registration



Expand Your Knowledge of Festivals and Events

STS recognizes the growing importance that festivals and events have in a community. In fact, festivals are the lifeblood of some communities' tourism outreach. Festivals and Events knowledge at STS Marketing College

That’s why STS is working with the Southeast Festivals and Events Association to offer a special set of courses at the STS Marketing College. The new "Festivals and Events" track complements the established "Travel and Tourism" track. Initial course offerings include event management, sponsorship dollars and revenue generation.

At the end of three years, you will earn a travel marketing professional certification with official recognition as a festival and events specialist.

Southeast Festivals and Events Association

Note: All current students and alumni may attend the additional festivals and events classes in addition to the regular tourism track. These special courses will be on Wednesday afternoon.

> Register for the Festivals and Events Track



Welcome Paramore|Redd

Paramore Redd

Paramore|Redd Online Marketing in Nashville, Tenn., has become a corporate sponsor of Southeast Tourism Society. Paramore|Redd will assist STS with its social media demands, including communication through Facebook, Twitter, Flickr, YouTube and specialized blogs. It opened in 2002, and its tourism industry clients have included the Tennessee Department of Tourist Development, Gatlinburg Department of Tourism, The Greenbrier resort, among others. STS welcomes Paramore|Redd for its commitment to further travel and tourism within the Southeast. Learn more about Paramore|Redd.



Welcome AJR Media

You may have noticed a slightly different look in this newsletter; that is because STS has a new e-mail marketing partner. STS welcomes AJR Media and ExactTarget as the Society's e-mail marketing solution. ExactTarget offers turn-key products for transactional e-mail, integrated text messaging, voice messaging and more. Based in Houston, AJR Media has been a longtime member of STS. Learn more about ExactTarget.



Days Inn Deals

Days Inn logo

Take $5.00 off the best available rate on your next stay when you present a coupon at check-in at participating locations. Advanced reservations are required. View a list of participating locations at traveldaysinn.com. While you are at it, share your good experience at Days Inn with other travelers on TripAdvisor.


Savings Around the Bend

STS Coop Opportunities

With the STS cooperative program, members can save up to 70 percent off the rack-rate on advertising. Members saved over $2 million from open rates in the past year. Often times one placement can save you the cost of membership. Upcoming opportunities with appropriate deadlines are on the STS website. View the complete list of advertising offers.

> View the upcoming opportunities.



Tweets of Note

Follow STS on Twitter

New Members

  • *Walt Smith, Co-Founder, Marketing Manager, Walt@WaterplayUSA.com; Wright Smith, President, wright@WaterplayUSA.com - WaterplayUSA.com, Wilmington, NC

  • *Carolyn Pascal, Publisher, Carolyn.Pascal@bonniercorp.com - Bonnier Corporation, Winter Park, FL

  • *Kathy Wyrick, Vice President, Kathy@ConwayArkansas.org - Conway CVB, Conway, AR

  • *Mayumi Smitka, Director of Marketing, marketing@LexingtonVirginia.com - Lexington & Rockbridge County Tourism, Lexington, VA

  • *Christine Sheppard, Executive Director, administrator@richmondhillvisit.com - Richmond Hill CVB, Richmond Hill, GA

  • Aimee Puckett, Marketing Director, aimee_puckett@timeinc.com - Southern Living Magazine, Birmingham, AL

  • Dawn Moliterno, Executive Director, dmoliterno@beachesofsouthwalton.com - Beaches of South Walton TDC, Santa Rosa Beach, FL

    *New member organizations

    • Southeast Tourism Society Corporate Partners
    AMTRAK     Southern Living Magazine     Paramore Redd     SMITH
    Madden Media  Streeter Printing and Graphics  USDM  TRIPinfo.com  Days Inn

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