
February 2010 Accountability Research confirms that emotions make the difference in connecting with the customer. Read about the role it plays. I am STS Meet the new chairman of STS. New Jobs Find an open position on the STS Web site. WhoWhatWhere? Macon, Ga.'s Janice Marshall and Virginia's Alisa Bailey are spotlighted. Latest news about STS members and organizations. Top 20 Events > Winter 2010 Events > Nominate an event Contact STS 404.364.9847 sts@southeasttourism.org www.southeasttourism.org	Spring Meeting 2010 As travel and tourism compatriots from across the Southeast, now is the time to meet, examine and prepare for the next portion of the business cycle. It’s time to come together March 22 - 24 in Nashville, Tenn. for the Three R’s: Refresh, Renew and Recharge. Highlights include: Engaging the New Value Seekers: Examine organizations that have changed strategies mid-course and been rewarded. Working in Print – Learn how the world of publishers are changing and adapting to new realities. Tourism Funding – Discuss alternatives when the bed tax disappears. Research to Marketing – More than just numbers; we look at actionable insights that move the marketing needle. In addition, a Nashville tour, a golf outing and a volunteer project are all available to strengthen ties and develop new ones. Learn more about these three action-filled days. > Registration Form > Sponsorship Opportunities > Meeting Brochure > Complete Agenda Bring Europeans to you Without leaving the comfort of your desk, you can bring Germans, Austrians and Swiss travelers to your destination with minimal effort. In March, Southeast Tourism Society will be talking to the German-language media about the Southeast. With your documents translated and ready for the German press to consume, get ready for the write-ups to commence. For only $895 you get: your documents translated into German (three pages); inclusion of your company in the information kit for 350 media contacts; CD distribution of media kit; database of the German-language media that attends ITB. The deadline is February 15. > More Information > Register Give STS members a good offer STS is seeking proposals for participation in the 2011 cooperative marketing program (Co-Op) in print, interactive and broadcast mediums. The objective of this effort is: To provide substantial value for STS members using Co-Op advertising and services; To provide unique offers for STS members only; non-members may participate at non-discounted rates. To offer attractive discounts to member organizations with smaller budgets; To introduce media partners and members establishing long-term relationships. To get a copy of the RFP and submission form, write Chuck@southeasttourism.org or visit southeasttourism.org/programs/coop.html to download the RFP. Deadline for submissions is Monday, February 15, 2010. Share your message Southern Inspirations "Digital Go Guide" is CMG's highly targeted, efficient digital marketing campaign showcasing the South's greatest assets. It provides a digital stage for STS members to feature their destination, resort or attraction via two million guaranteed geo-targeted impressions focusing on qualified vacationers residing east of the Mississippi River. Contact Dianne Turner, dturner@aboutcmg.com. > More Savings Take the road ahead With just a short five-minute investment in an online survey, you can be part of a project that pictures what destinations, attractions and lodging properties are doing now to come out on top in the challenging tourism market. Find out how industry leaders are adapting to budget pressures, identifying their best visitor prospects, improving their marketing ROI and building their credibility with funding sources. We encourage you to fill out this five-minute investment in time. Each organization that fills it out will receive an e-mailed copy of the results. Start the survey. Conferences of interest Travdex® is the comprehensive trade show where global travel technology business happens. STS members that sign up to attend will receive a PhoCusWright credit: exhibitor ($500) or attendee ($300). The credit will pay for the conference. May 5-7, Atlanta, Ga. Learn more. Attend TRAVDEX® and gain access to innovation stars of the travel technology and digital marketing sectors. Watch the video. Welcome new STS members > Shelia Jackson, Director of PR/Tourism, City of Troy, Troy, AL; sheliaj@troycable.net > * Angie Chandler, Executive Director, Blue Ridge National Heritage Area , Asheville, NC angie@blueridgeheritage.com; > * Ken Sloan, Executive Director, Mountain Lakes CVB, Walhalla, SC; Private ken@scmountainlakes.com >* Robin Bivens, Executive Director, Lexington Tourism Authority, Lexington, NC; rbivens@visitlexingtonnc.com > * Ray Langen, Executive Vice President, rlangen@jnlcom.com; & Susan Chappell, Content Director / Travel Publications, schappell@jnlcom.com; Journal Communications, Franklin, TN * new members
Southeast Tourism Society Corporate Partners

February 2010

Accountability

Research confirms that emotions make the difference in connecting with the customer. Read about the role it plays.

I am STS

New Jobs

Find an open position on the STS Web site.

WhoWhatWhere?

Macon, Ga.'s Janice Marshall and Virginia's Alisa Bailey are spotlighted. Latest news about STS members and organizations.

Top 20 Events

> Winter 2010 Events
> Nominate an event

Contact STS

404.364.9847
sts@southeasttourism.org
www.southeasttourism.org

Spring Meeting 2010

As travel and tourism compatriots from across the Southeast, now is the time to meet, examine and prepare for the next portion of the business cycle. It’s time to come together March 22 - 24 in Nashville, Tenn. for the Three R’s: Refresh, Renew and Recharge. Highlights include:

Engaging the New Value Seekers: Examine organizations that have changed strategies mid-course and been rewarded.
Working in Print – Learn how the world of publishers are changing and adapting to new realities.
Tourism Funding – Discuss alternatives when the bed tax disappears.
Research to Marketing – More than just numbers; we look at actionable insights that move the marketing needle.

In addition, a Nashville tour, a golf outing and a volunteer project are all available to strengthen ties and develop new ones. Learn more about these three action-filled days.

> Registration Form
> Sponsorship Opportunities
> Meeting Brochure
> Complete Agenda

Bring Europeans to you

Without leaving the comfort of your desk, you can bring Germans, Austrians and Swiss travelers to your destination with minimal effort. In March, Southeast Tourism Society will be talking to the German-language media about the Southeast. With your documents translated and ready for the German press to consume, get ready for the write-ups to commence.

For only $895 you get: your documents translated into German (three pages); inclusion of your company in the information kit for 350 media contacts; CD distribution of media kit; database of the German-language media that attends ITB. The deadline is February 15.

> More Information
> Register

Give STS members a good offer

STS is seeking proposals for participation in the 2011 cooperative marketing program (Co-Op) in print, interactive and broadcast mediums. The objective of this effort is:

To provide substantial value for STS members using Co-Op advertising and services;
To provide unique offers for STS members only; non-members may participate at non-discounted rates.
To offer attractive discounts to member organizations with smaller budgets;
To introduce media partners and members establishing long-term relationships.

To get a copy of the RFP and submission form, write Chuck@southeasttourism.org or visit southeasttourism.org/programs/coop.html to download the RFP. Deadline for submissions is Monday, February 15, 2010.

Share your message

Southern Inspirations "Digital Go Guide" is CMG's highly targeted, efficient digital marketing campaign showcasing the South's greatest assets. It provides a digital stage for STS members to feature their destination, resort or attraction via two million guaranteed geo-targeted impressions focusing on qualified vacationers residing east of the Mississippi River. Contact Dianne Turner, dturner@aboutcmg.com.

> More Savings

Take the road ahead

With just a short five-minute investment in an online survey, you can be part of a project that pictures what destinations, attractions and lodging properties are doing now to come out on top in the challenging tourism market.

Find out how industry leaders are adapting to budget pressures, identifying their best visitor prospects, improving their marketing ROI and building their credibility with funding sources.

We encourage you to fill out this five-minute investment in time. Each organization that fills it out will receive an e-mailed copy of the results.

Start the survey.

Conferences of interest

Travdex® is the comprehensive trade show where global travel technology business happens. STS members that sign up to attend will receive a PhoCusWright credit: exhibitor ($500) or attendee ($300). The credit will pay for the conference. May 5-7, Atlanta, Ga. Learn more.

Attend TRAVDEX® and gain access to innovation stars of the travel technology and digital marketing sectors. Watch the video.

Welcome new STS members

> Shelia Jackson, Director of PR/Tourism, City of Troy, Troy, AL; sheliaj@troycable.net

> * Angie Chandler, Executive Director, Blue Ridge National Heritage Area , Asheville, NC angie@blueridgeheritage.com;

> * Ken Sloan, Executive Director, Mountain Lakes CVB, Walhalla, SC; Private ken@scmountainlakes.com

>* Robin Bivens, Executive Director, Lexington Tourism Authority, Lexington, NC; rbivens@visitlexingtonnc.com

> * Ray Langen, Executive Vice President, rlangen@jnlcom.com; & Susan Chappell, Content Director / Travel Publications, schappell@jnlcom.com; Journal Communications, Franklin, TN

* new members

Southeast Tourism Society Corporate Partners

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