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Marketing College
The
premier educational program for the tourism industry in the U.S.
July 27 - August 1, 2008
Dahlonega, Georgia
North Georgia College & State University
Sample Curriculum | Schedule | The
TMP Alumni Course
 The
premier educational program for the tourism industry in the U.S.
A
superior educational opportunity in a tranquil environment...
Classes
taught by industry leaders and working professionals...
A perfect forum
for the exchange of ideas...
Opportunities for networking with your peers
from across the Southeast...
For
one week each year, tourism industry professionals from all over the Southeast
meet on the beautiful campus of North Georgia College & State University for
the Southeast Tourism Society Marketing College. During this week, students experience
a broad-based curriculum of courses designed to teach marketing techniques from
all facets of the tourism industry. Marketing College professors are working,
experienced professionals from across the U.S. who not only bring expertise, but
real-world knowledge and experience, to the classroom. From the time students
arrive on Sunday evening until they depart on Friday, they enjoy classes, lectures,
discussion groups and one-of-a-kind networking opportunities in an academic environment
conducive to learning. Students who attend three years of Marketing College receive
a Travel Marketing Professional (TMP) certification, presented at a special graduation
ceremony at the STS Spring Meeting.
2008 Schedule
Sunday,
July 27
1:00 - 4:00 p.m. Registration at North Georgia College & State
University. Pick up books, materials, room keys at Lewis Hall.
5:00 p.m. Orientation
at Nix Hall in the Gloria Schott Auditorium
6:00 p.m. Reception @ Wolf Mountain Vineyards
Monday - Thursday,
July 28 - 31
7:00 - 8:00 a.m. Breakfast at campus dining hall
8:00
a.m. - 12:00 p.m. Classes
12:00 - 1:00 p.m. Lunch at campus
dining hall
1:15 - 5:15 p.m. Classes
6:00 - 8:00 p.m. Dinner (Dinner is
on your own Tuesday and Thursday; Monday night dinner is at the Smith House; Wednesday there is an evening picnic at the Hardman cottage.)
Wednesday, July 30
Afternoon/Evening Marketing College alums (TMP's) arrive
for TMP alumni course
Afternoon/Evening Picnic at Hardman cottage (transportation
provided)
Friday,
August 1
7:00 - 8:00 a.m. Breakfast at campus dining hall
8:00 - 11:00
a.m. Classes
11:00 a.m. Closing session with presentation of certificates
Certificates for the 3rd year class will be presented at the
STS Spring Meeting March 24, 2009.
SAMPLE
COURSES The
Marketing College curriculum is constantly under review in order to assure a power-packed,
well-rounded tourism marketing curriculum. In each class you will receive a syllabus
outlining course objectives and method of instruction. FIRST
YEAR CLASSES - Tourism
101: A Comprehensive Study of Tourism Positioning, Research, Marketing & Product
Development
- How
We Build Brands/Positioning Your Destination
- The
Power of Packaging
- Partnerships
Through Affinity Marketing
- Customer
Service Strategies: Understanding Your Customer Needs
- Developing
Internet & Marketing Strategies
- Community
& Rural Development
- Research
& What to do With It
- Group
Tour Marketing 101
- Finding
Funding 101: Grant Seeking Basics for Tourism Development
- Maximizing
Business from AAA
- Working
Effectively with Travel Writers
- Conducting
a Successful Press Tour
- Inquiry
to Fulfillment to Conversion to Database
- Creating
a Perfect Tourism Brochure
- Working
with Travel Agents
- Selling
for Success
SECOND
YEAR CLASSES - General
Public Relations Principles & Their Application to the Tourism Industry
- Creating
Events Outside the Norm
- Profiles
& Conversion Study
- Writing
a Marketing Plan 101
- Understand
the Heart of Your Visitor and Connect it to the Soul of Your Destination
- Research
& What to Do With It 102
- Taking
Your Show on the Road
- Generational
Marketing: Distinctions Between the Five Generational Groups
- Breaking
Into the International Market Without Spending a Lot of Dollars
- Group
Tour Marketing 102
- Grass
Roots Success
- Customer
Service Strategies 102
- Developing
an Authentic Experience
- Tourism
Market Research Insights
- Finding
Funding 102: Grand Seeking Basics for Tourism Development
- User
Friendly Guide to Tourism Research
- Crisis
Communications
- Working
With Travel Agents
THIRD
YEAR CLASSES
We read the surveys and listened to what you wanted. Thanks to your feedback, the 3rd year class will now comprise of five (5) half-day classes; sessions end by noon on Wednesday. Stick around for the annual Hardman picnic Wednesday afternoon!
ALUMNI COURSE: Applying Research
This 1.5-day immersion into the world of research will take you beyond the basics in Research 101 and 102 and help you to grow your skills in designing, interpreting, and incorporating research into your professional life. Focused topics will include finding secondary data, weaving through research bias, demographics and psychographics, and qualitative techniques. To make the course especially relevant to you, the instructor has asked that you e-mail him at barryp@visitflorida.org with specific topics you would like covered in the seminar.
Those students that have earned their Travel Marketing Professional (TMP) certification are
eligible to join us for Alumni College. Marketing College alums arrive on Wednesday afternoon
(July 30) and are invited to the Hardman cottage for the annual picnic. On Thursday and
Friday, alumni will be treated to a power-packed day and a half of classes designed to refresh,
update and energize.
HOW TO BECOME
A TRAVEL MARKETING PROFESSIONAL (TMP) - Attend
three years of Marketing College.
- Go back
to your community and hold at least two seminars with your board, staff or organization
based on what you have learned from Marketing College. The seminars must be held
within four months after completing your third year of the college.
- Present documentation including the outline for
your seminar and comment sheets from those who attended your seminars.
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