The Southeast Tourism Society

On September 14, 1983, a small group of travel & tourism industry
leaders from the Southeast gathered to organize a new, non-profit
organization dedicated to the promotion and development of tourism
throughout the region. Those charter members shared a mutual belief
that regional promotion through partnership between states would
create a powerful marketing alliance unparalleled throughout our
country. Joining to make this dream a reality, they created the
Southeast Tourism Society (STS).

Almost twenty years later, their vision has been validated as the
Southeast Tourism Society has established itself as a leader among
other travel organizations nationwide. STS members recognize the vast
number of attractions, sporting events, history, scenic and cultural
beauty found within the Southeast and work together uniting the
strengths and resources of the region..

As we already know, the Southeast is the perfect vacation destination
where vast natural beauty, celebrated history, delightful attractions and
incredible recreational activities come together. From basking in the
sun on gorgeous white sand beaches to journeying down the Mississippi
River on an authentic 19th century paddle-wheel riverboat, the region.s
appeals are broad and diverse. It is no wonder millions of people visit
the southeast United States each year!

Today, STS is eleven states strong with nearly 600 members (and
growing) in our sustaining member states of Alabama, Florida, Georgia,
Kentucky, Louisiana, Mississippi, North Carolina, South Carolina,
Tennessee, Virginia and West Virginia. These states are dedicated to
promoting and developing tourism by pioneering programs that have a
major impact on the tourism industry regionally and nationally.