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Your Sponsors!
Sponsorship Opportunities to Keep Marketing College Affordable
Available Sponsorships for 2013 Classes
http://bit.ly/10bcOqX or Download PDF
22nd Annual Marketing College
The premier educational program for the tourism industry in the U.S.
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Miles is STS’ Partner in Education
Why did Miles become an official partner in education with STS? Because Miles is passionate about travel. We believe the moments that capture our imagination and create lasting memories occur through travel. Together with STS, we can share our passion while inspiring others in our industry to share their passion.
About Miles...
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Course of Instruction Topics
Explore more about Marketing College
Plan a Trip to Dahlonega
Driving Directions
Tentative Schedule
Testimonials
Find a Hotel
View Last Year's Brochure
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Register Now for 2013 Classes
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Year 1 Course of Instruction |
- Tourism 101: A Comprehensive Study of Tourism
- Branding & Its Unique Application to Communities
- Top Trends in Travel & Tourism
- Secrets of Travel Packaging Success
- Marketing vs. Advertising
- Using National & State Data to Help with Your Marketing
- Selling for Success
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- Integrated Tourism Marketing Online and Offline Working Together
- Public Relations 101
- DIY (Do-it-yourself) Research
- Working with International Travelers
- Demystifying Economic Impact
- Inquiry to Fulfillment to Conversion to Database
- Creating a Perfect Tourism Brochure
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| Year 2 Course of Instruction |
- Community & Destination Board Leadership
- From Age to Affinity, The New and Emerging
Tour & Travel Market
- Profiles & Conversion Study
- Content is King - Content Planning, Strategy & Marketing
Telling the Story of Your Destination
- Humanizing the Customer Experience
- Social Media
- Federal Tourism Policy\
- Marketing vs. Advertising 102
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- User Friendly Guide to Tourism Research
- Demystifying Economic Impact
- Multi-Channel Marketing: Integrating New and
Emerging Technologies
- Press Tour 101
- Generational Marketing: Distinctions Between
- The Five Generational Groups
- Destination Branding
- Working with Your Hotels & Attractions
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| Year 3 Course of Instruction |
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Third year instruction will be 6 extended classes ending by noon on Wednesday.
We encourage you to stay around for the Hardman Picnic.
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- Social Media
- Research & Your Attractions
- Green Tourism
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- Sports Marketing
- Data to Strategies
- Experiential Tourism
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Alumni Course |
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Those students that have earned their Travel Marketing Professional (TMP) certification are eligible to join us for Alumni College. Alumni are treated to a power-packed day and a half of classes designed to refresh, update and energize.
This year we offer two alumni courses: choose both or one; add the festivals classes if you like and enjoy the traditional picnic with music, networking, horseshoes in a gorgeous setting at our founders home!
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Monday, August 5 - Tuesday, August 6
Financials for Non-Profits
Class A | Instructor: Ed McMillan www.nonprofitguru.com
We are taught about marketing, relationships and communications, but no one talks about the most important subject: managing money. Effective budgeting is crucial to directing a wellrun organization. Edward j. McMillan, CPA, CAE, leads our class July 30-31 and delves into financial management, budgeting techniques and Detecting fraud and embezzlement – all geared towards the non-profit.
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Social media's dominance over the marketing landscape, particularly when it comes to the travel industry, is nothing new. But it is constantly evolving. As mobile devices take over, decisions by travelers are happening largely on the go - meaning messaging needs to be visual, viral and visitor-friendly. We'll cover how visuals can make or break your marketing efforts, utilize the key social networks and insure that your marketing efforts are driving dollars and hitting potential travelers where it matters most - on their smartphones.
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Festivals & Events Professional Courses |
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We recognize the growing importance that festivals and events have in a community; in fact, festivals are the life-blood of a community's tourism outreach.
Southeast Tourism Society, in conjunction with Southeast Festivals and Events Association, realize the importance of this field and will offer courses that speak to those that work more closely with festivals and events.
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Courses offered will be event management, sponsorship dollars, revenue generation and more. At the end of three years, a Travel Marketing Professional certification with official recognition given as a Festivals and Events Specialist will be bestowed.
On the registration form, simply select "Festivals and Events Track" if you'd like to specialize in this area and earn certification as a Festival & Events Planner (FEP)! |
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Register Now for 2013 Classes
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BECOMING A TRAVEL MARKETING PROFESSIONAL
Register Now for 2013 Classes
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The time and commitment demonstrated during three years lead up to a final requirement to earn a Travel Marketing Professional certification... graduation projects.
- Perspective TMPs must complete two different projects, using lessons learned during the course of Marketing College.
- Submit copies of their presentations and/or projects, to STS
- Attend the Spring Symposium featuring a special graduation luncheon with diploma presentation.
Proudly join with more than 750 tourism professionals with the TMP certification following their name and on their business cards!
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| Schedule |
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Sunday, August 4
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| 1:00 - 4:00 p.m. |
Registration: Pick up books, materials and room keys at North Georgia Suites
CAMPUS MAP #119A/B |
| 5:00 p.m. |
Orientation in the Gloria Schott Auditoriumat at Nix Fine Arts Center
CAMPUS MAP #5 |
| 6:00 p.m. |
Reception @ Wolf Mountain Vineyards |
Monday, August 5 through Thursday, August 8 |
| 7:00 - 8:00 a.m. |
Breakfast at campus dining hall
CAMPUS MAP #121 |
| 8:00 a.m. - Noon |
Classes
CAMPUS MAP #2 |
| 12:00 - 1:00 p.m. |
Lunch at dining hall
CAMPUS MAP #121 |
| 1:05 - 4:50 p.m. |
Classes
CAMPUS MAP #2 |
| 6:00 p.m. |
Dinner
· Mon Smith House, followed by a Dahlonega Open House with shopping & live music on the town square
· Tue Pizza & business card social at the Dorm
· Wed Hardman picnic
· Thu On your own |
Friday, August 9 |
| 7:00 - 8:00 a.m. |
Breakfast at campus dining hall
CAMPUS MAP #121 |
| 8:00 - 11:00 a.m. |
Classes
CAMPUS MAP #2 |
| 11:00 a.m. |
Adjourn: Closing photos with certificates (first and second years)
Certificates for third-year class will be presented at the STS Spring Meeting 2014.
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Testimonials from Marketing College students |
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"I truly believe anyone in the tourism industry should attend this school. I have only held my position for seven months as Tourism Director and Every day I was telling myself, 'I'm just not there yet,' if you know what I mean. Now, I know I am 'not there,' however, I know I can 'get there' and do my job well, thanks to STS Marketing College. I have an altogether new approach for my marketing plan and I owe it all to STS."
 "Marketing College was an excellent opportunity to learn from industry leaders about destination marketing. The networking opportunities with peers also proved to be an invaluable experience. I highly recommend the program."
"Marketing College has continued to revitalize my energy towards tourism, the organization and customer service."
"Attending STS Marketing College is one of the most memorable experiences of my career. The one week session each year allows you the time to step out of your day-to- day work responsibilities and become re-energized which in-turn helps you stay competitive and marketable in today's travel and tourism environments."
"Professional development is important. We never know everything and with the TMP designation and the opportunity to attend the program offered for alumni, the development continues as well as keeping me on top of the latest and greatest effecting the hospitality industry. It's good to see how other destinations are dealing with similar situations. Sometimes we forget that although the destination is different - larger or smaller - we all have the same struggle or challenges or needs. I look forward to the Alumni program knowing it will provide new and exciting ideas."
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