ESCAPE TO THE SOUTHEAST TRAVEL ATTRACTION OF THE YEAR
Awarded to an attraction whose work has resulted in a year of notable accomplishment (i.e., development of new business markets, substantial growth in revenue or attendance, special outreach). Nominations should show concrete results; explanations can include descriptions of advertising/promotional campaigns, special celebrations or commemorations.
TOURISM OFFICE OF THE YEAR
(Two Awards - Category 1 Budget < $2Million, Category 2 Budget > $2Million)
Evaluated on the overall performance of the organization and should show demonstrable accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.). Nominations should show creativity in design, development and implementation of any projects cited. Nominations must provide documentation for the DMO revenue category in which they are entered. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed and implemented from August 1, 2014 through May 31, 2015.
STATE TOURISM OFFICE AWARD
Nominations should show demonstrable team accomplishments throughout the tourism office, including effective tourism marketing (advertising, promotions, public relations, etc.), creativity in design and development, and implementation of new projects. While nominations can include the history and growth of an organization, the emphasis must be on programs (marketing, employee development, research, etc.) or projects developed or implemented from August 1, 2014, through May 31, 2015.
GOVERNMENTAL TOURISM LEADERSHIP AWARD
Honors an elected official (city, county, state or federal whose support or influence greatly enhanced the tourism industry. The nominations may include achievements or contributions over the nominee’s entire career or a single accomplishment in the recent past.
STS TOP 20 EVENT OR FESTIVAL OF THE YEAR
(Two Awards Category 1 Attendance below 100,000 Category 2 Attendance over 100,000)
If you submitted an event for a STS Top 20 Award, and nominated them between the dates of August 1, 2014 and May 31, 2015, your event is eligible for the this category. Again, the event only had to be nominated; it did not have to win a Top 20 Award. Nominees include events such as festivals, themed events, community celebrations, holiday programs, home tours and craft festivals. The nominated events should show a high level of organization, event production and community involvement. Factors that can influence selection include attendance growth, innovative marketing and special promotional efforts. Nominees must provide documentation for attendance category in which they have chosen.
Recognizes an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry. The winning nominee will have dedicated many years to tourism and nominations may include contributions over an entire career or for a recent, notable single accomplishment. Judging will consider accomplishments, innovation, performance, empowerment of others, integrity and respect. Self-nominations are acceptable.
RISING STAR AWARD
Recognizes extraordinary on-the-job performance by a person new to the travel and tourism industry. Nominees initial employment in the industry must have come between August 1, 2010 and May 31, 2015. Nominations will be evaluated on leadership, enthusiasm for the industry, innovation, successful programs or events and other performance-related accomplishments. Extra consideration goes to nominees who are involved in the industry outside of their normal employment. The nominee should be an effective advocate for the goals of the industry to the public, the government and others in the industry. Should be recognized as building value for the industry among consumers and companies in the industry; success in solving problems central to the practice or well-being of the industry and show a reputation of leadership amongst industry peers while challenging the industry to greater achievement Employers, supervisors or colleagues may nominate individuals.
BEST MARKETING CAMPAIGN
Will be judged on research, creativity, demographic targets and campaign strategic considerations. Nominations should have explanation of how the campaign was implemented and its level of success. What impact did the campaign have on the market (nominations must include qualitative and quantitative data to support claims of success)? Did the campaign achieve its objectives and goals? What impact did the campaign have on future marketing? How did consumers receive the campaign? Note: information entered here will be kept confidential to STS staff and judges and will not be shared publicly unless express consent is given.
BEST NICHE MARKETING CAMPAIGN
Will be judged on niche market viability and a distinct quality of unique, original and creative thought. Focus on selection of the winner will be based on strategy: Submissions should reference research, creativity, demographic targets and campaign strategic considerations; and execution: Explanation of how the campaign was implemented and its level of success. What impact did the campaign have on the market? The successful nominated campaign will demonstrate excellence, both in design and form.
*New Category* PARTNERSHIP AWARD
Recognizing effective partnerships within the tourism industry. Examples would include partnerships successfully impacting any of the following: Marketing, Advocacy, Education and Development. What impact did the partnership have on the market or event (nominations must include qualitative and quantitative data to support claims of success)? Did the partnership achieve its objectives and goals? How was this partnership formulated? Where did the idea originate? Successful nominations would have a note from both/all partners noting how the partnership impacted their business and/or goals as well as any plans for future collaborations.
TOURISM FOR TOMORROW AWARD
Recognizes the accomplishments of a destination, company or organization in the realm of sustainable tourism. Nominations should illustrate how the nominee promotes tourism development while safeguarding local culture and/or protecting the environment. The connection between development and tourism must be clear.
Following Awards are not open for nomination. Description included for information purposes only.