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2014 winners!

READ THE PRESS RELEASE

Southeast Tourism Society Names the Region’s Shining Examples

Attractions, CVBs, Individuals Earn Shining Example Awards

Charleston, SC (October 15, 2014) – The Southeast Tourism Society presented 11 Shining Example Awards,
and two special personal awards as part of its 31st annual meeting "The Fall Forum" celebration

STS started the Shining Example Awards program in 1985.
 

 Your Hosts
Wright Tilley, Donna Carpenter

 

Shining Example 2014 Winner
Mississippi Museum of Natural Science in Jackson
TRAVEL ATTRACTION OF THE YEAR

 

Shining Example 2014 Winner
Alabama Tourism Department
“Year of Alabama Food” campaign
BEST MARKETING CAMPAIGN

 

Shining Example 2014 Winner
South Carolina Parks, Recreation and Tourism
Promotion of South Carolina barbecue
BEST NICHE MARKETING CAMPAIGN

 

Shining Example 2014 Winner
The Trail of Honor in Jackson, Mississippi
STS TOP 20 FESTIVAL OF THE YEAR CATEGORY 1

Shining Example 2014 Winner
Mayor Danny Jones from Charleston, West Virginia
GOVERNMENTAL TOURISM LEADERSHIP AWARD

Shining Example 2014 Winner
VISIT FLORIDA
STATE TOURISM OFFICE OF THE YEAR

Shining Example 2014
Winner Paducah, Kentucky, Convention and Visitors Bureau|
TOURISM FOR TOMORROW AWARD

 

Shining Example 2014 Winner
Abingdon, Virginia, Convention and Visitors Bureau
TOURISM OFFICE OF THE YEAR CATEGORY 1

 

Shining Example 2014 Winner
Montgomery, Alabama, Area
Chamber of Commerce Convention and Visitor Bureau
TOURISM OFFICE OF THE YEAR CATEGORY 2 

Shining Example 2014 Winner
Jennie Bradford Curlee
Tupelo, Mississippi, Convention and Visitors Bureau
RISING STAR AWARD

 

Shining Example 2014 Winner
Judy Ryals, president and CEO, Huntsville/Madison County CVB
BEACON AWARD

Shining Example 2014 Winner
Chris Cavanaugh, president and founder, Magellan Strategy Group
CHAIR OF THE BOARD AWARD

Shining Example 2014 Winner
Patti Culp, executive director, Alabama Travel Council
DOROTHY HARDMAN SPIRIT OF STS

Southeast Tourism Society

SHINING EXAMPLE AWARDS 2015

RECOGNIZING THE BEST OF PROFESSIONAL TOURISM

2015 COMPETITION NOMINATION FORM & *Rules* will be posted soon


The Shining Example Awards recognize outstanding contributions in tourism in the Southeastern states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia & West Virginia.

"Shining Example Awards highlight some of the best work in travel and tourism, and winners truly set examples that others in the industry can follow," said STS President and CEO Bill Hardman.

"Showcasing great work is important because tourism is the largest, second-largest or third-largest industry in every Southeastern state." Shining Example Awards, an industry fixture since 1985, are presented in 12 categories, 14 awards.

ESCAPE TO THE SOUTHEAST TRAVEL ATTRACTION

BEACON AWARD

TOURISM OFFICE OF THE YEAR (Two Awards)

RISING STAR

STATE TOURISM OFFICE AWARD

BEST MARKETING CAMPAIGN

GOVERNMENTAL TOURISM LEADERSHIP AWARD 

BEST NICHE MARKETING CAMPAIGN

STS TOP 20 EVENT OR FESTIVAL OF THE YEAR (Two Awards) 

TOURISM FOR TOMORROW AWARD 

Award Categories
 
ESCAPE TO THE SOUTHEAST TRAVEL ATTRACTION – Open to non-STS members
Awarded to an attraction whose work has resulted in a year of notable accomplishment (i.e., development of new business markets, substantial growth in revenue or attendance, special outreach). Nominations should show concrete results; explanations can include descriptions of advertising/promotional campaigns, special celebrations or commemorations. Open to non-STS members
 
TOURISM OFFICE OF THE YEAR (Two Awards)
Category 1 Budget < $2Million
Category 2 Budget > $2Million
Evaluated on the overall performance of the organization and should show demonstrable accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.). Nominations should show creativity in design, development and implementation of any projects cited. Nominations must provide documentation for the CVB revenue category in which they are entered. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed and implemented from August 1, 2013, through July 31, 2014.
 
STATE TOURISM OFFICE AWARD
Nominations should show demonstrable team accomplishments throughout the tourism office, including effective tourism marketing (advertising, promotions, public relations, etc.), creativity in design and development, and implementation of new projects. While nominations can include the history and growth of an organization, the emphasis must be on programs (marketing, employee development, research, etc.) or projects developed or implemented from August 1, 2013, through July 31, 2014.
 
GOVERNMENTAL TOURISM LEADERSHIP AWARD – Open to non-STS members
Honors an elected official (city, county, state or federal whose support or influence greatly enhanced the tourism industry. The nominations may include achievements or contributions over the nominee’s entire career or a single accomplishment in the recent past. Only STS Members may nominate, but award is open to non-STS members.
 
STS TOP 20 EVENT OR FESTIVAL OF THE YEAR (Two Awards) – Open to non-STS members.
Category 1 Attendance below 100,000
Category 2 Attendance more than 100,000  
For events that have been nominated at least once as an STS Top 20 Event in the examined period. Nominees include events such as festivals, themed events, community celebrations, holiday programs, home tours and craft festivals. The nominated events should show a high level of organization, event production and community involvement. Factors that can influence selection include attendance growth, innovative marketing and special promotional efforts. Nominees must provide documentation for attendance category in which they have chosen. Open to non-STS members.
 
BEACON AWARD –  Self-nominations are acceptable.
Recognizes an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry. The winning nominee will have dedicated many years to tourism and nominations may include contributions over an entire career or for a recent, notable single accomplishment. Judging will consider accomplishments, innovation, performance, empowerment of others, integrity and respect. Self-nominations are acceptable.
 
RISING STAR
Recognizes extraordinary on-the-job performance by a person new to the travel and tourism industry. Nominees must work full-time for an STS member organization, and their initial employment in the industry must have come between August 1, 2009 and July 31, 2014. Nominations will be evaluated on leadership, enthusiasm for the industry, innovation, successful programs or events and other performance-related accomplishments. Extra consideration goes to nominees who are involved in the industry outside of their normal employment. The nominee should be an effective advocate for the goals of the industry to the public, the government and others in the industry. Should be recognized as building value for the industry among consumers and companies in the industry; success in solving problems central to the practice or well-being of the industry and show a reputation of leadership amongst industry peers while challenging the industry to greater achievement Employers, supervisors or colleagues may nominate individuals.
 
BEST MARKETING CAMPAIGN – Will be judged on research, creativity, demographic targets and campaign strategic considerations .Nominations should have explanation of how the campaign was implemented and its level of success. What impact did the campaign have on the market? Nominations must include qualitative and quantitative data to support claims of success. Did the campaign achieve its objectives and goals? What impact did the campaign have on future marketing? How did consumers receive the campaign? Note: information entered here will be kept confidential to STS staff and judges and will not be shared publicly unless express consent is given.
 
BEST NICHE MARKETING CAMPAIGN – Will be judged on niche market viability and a distinct quality of unique, original and creative thought. Focus on selection of the winner will be based on strategy: Submissions should reference research, creativity, demographic targets and campaign strategic considerations; and Execution: Explanation of how the campaign was implemented and its level of success. What impact did the campaign have on the market? The successful nominated campaign will demonstrate excellence, both in design and form.
 
TOURISM FOR TOMORROW AWARD 
Recognizes the accomplishments of a destination, company or organization in the realm of sustainable tourism. Nominations should illustrate how the nominee promotes tourism development while safeguarding local culture and/or protecting the environment. The connection between development and tourism must be clear. 
 

Following Awards are not open for nomination.  Description included for information purposes only.
CHAIRMAN OF THE BOARD AWARD – Selected solely by the STS Board Chair, this award is not open for nominations and is awarded at the discretion of the current Chair STS to an individual who has been a significant asset and mad the greatest contribution during the previous year to STS.
 
Spirit of STS A special recognition to an individual who best expresses genuine love and devotion for STS. The selection process is by a small and anonymous committee (not open for nominations) and will be awarded to a person whose personal contributions exemplify Dorothy’s passion for the Society’s members and purpose.

 


 
 

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