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 UPDATED 2/10/2015

SHINING EXAMPLE AWARDS 2015
THE 30TH ANNIVERSARY OF RECOGNIZING THE BEST OF PROFESSIONAL TOURISM

Nominations must be received by Friday, June 12, 2015  

Eleven categories, thirteen awards. Nominations all open to members & non-members*

CATEGORIES          NOMINATION FORM & RULES 


              2013 WINNERS      2014 WINNERS
The Shining Example Awards recognize outstanding contributions in tourism in the Southeastern states of Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia & West Virginia.

"Shining Example Awards highlight some of the best work in travel and tourism, and winners truly set examples that others in the industry can follow," said STS President and CEO Bill Hardman.

The Shining Example Awards, an industry fixture since 1985, are presented in 13 categories, 15 awards.

 

*NOMINATIONS NOW OPEN FOR NON-MEMBERS IN ALL CATEGORIES

BEACON AWARD

ESCAPE TO THE SOUTHEAST TRAVEL ATTRACTION

RISING STAR

TOURISM OFFICE OF THE YEAR (Two Awards)

BEST MARKETING AWARD

STATE TOURISM OFFICE AWARD

BEST NICHE MARKETING AWARD

GOVERNMENTAL TOURISM LEADERSHIP AWARD 

TOURISM FOR TOMORROW AWARD

STS TOP 20 EVENT OR FESTIVAL OF THE YEAR (Two Awards)

*NEW CATEGORY PARTNERSHIP AWARD

Award Categories

ESCAPE TO THE SOUTHEAST TRAVEL ATTRACTION OF THE YEAR
Awarded to an attraction whose work has resulted in a year of notable accomplishment (i.e., development of new business markets, substantial growth in revenue or attendance, special outreach). Nominations should show concrete results; explanations can include descriptions of advertising/promotional campaigns, special celebrations or commemorations.

TOURISM OFFICE OF THE YEAR
(Two Awards - Category 1 Budget < $2Million, Category 2 Budget > $2Million)
Evaluated on the overall performance of the organization and should show demonstrable accomplishments through effective tourism marketing (advertising, promotions, public relations, etc.). Nominations should show creativity in design, development and implementation of any projects cited. Nominations must provide documentation for the DMO revenue category in which they are entered. While nominations can include the history and growth of an organization, the emphasis must be on projects or programs developed and implemented from August 1, 2014 through May 31, 2015.

STATE TOURISM OFFICE AWARD
Nominations should show demonstrable team accomplishments throughout the tourism office, including effective tourism marketing (advertising, promotions, public relations, etc.), creativity in design and development, and implementation of new projects. While nominations can include the history and growth of an organization, the emphasis must be on programs (marketing, employee development, research, etc.) or projects developed or implemented from August 1, 2014, through May 31, 2015.

GOVERNMENTAL TOURISM LEADERSHIP AWARD
Honors an elected official (city, county, state or federal whose support or influence greatly enhanced the tourism industry. The nominations may include achievements or contributions over the nominee’s entire career or a single accomplishment in the recent past.

STS TOP 20 EVENT OR FESTIVAL OF THE YEAR
(Two Awards Category 1 Attendance below 100,000 Category 2 Attendance over 100,000)
If you submitted an event for a STS Top 20 Award, and nominated them between the dates of August 1, 2014 and May 31, 2015, your event is eligible for the this category. Again, the event only had to be nominated; it did not have to win a Top 20 Award. Nominees include events such as festivals, themed events, community celebrations, holiday programs, home tours and craft festivals. The nominated events should show a high level of organization, event production and community involvement. Factors that can influence selection include attendance growth, innovative marketing and special promotional efforts. Nominees must provide documentation for attendance category in which they have chosen.

BEACON AWARD
Recognizes an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry. The winning nominee will have dedicated many years to tourism and nominations may include contributions over an entire career or for a recent, notable single accomplishment. Judging will consider accomplishments, innovation, performance, empowerment of others, integrity and respect. Self-nominations are acceptable.

RISING STAR AWARD
Recognizes extraordinary on-the-job performance by a person new to the travel and tourism industry. Nominees initial employment in the industry must have come between August 1, 2010 and May 31, 2015. Nominations will be evaluated on leadership, enthusiasm for the industry, innovation, successful programs or events and other performance-related accomplishments. Extra consideration goes to nominees who are involved in the industry outside of their normal employment. The nominee should be an effective advocate for the goals of the industry to the public, the government and others in the industry. Should be recognized as building value for the industry among consumers and companies in the industry; success in solving problems central to the practice or well-being of the industry and show a reputation of leadership amongst industry peers while challenging the industry to greater achievement Employers, supervisors or colleagues may nominate individuals.

BEST MARKETING AWARD
Will be judged on research, creativity, demographic targets and campaign strategic considerations. Nominations should have explanation of how the campaign was implemented and its level of success. What impact did the campaign have on the market (nominations must include qualitative and quantitative data to support claims of success)? Did the campaign achieve its objectives and goals? What impact did the campaign have on future marketing? How did consumers receive the campaign? Note: information entered here will be kept confidential to STS staff and judges and will not be shared publicly unless express consent is given.

BEST NICHE MARKETING AWARD
Will be judged on niche market viability and a distinct quality of unique, original and creative thought. Focus on selection of the winner will be based on strategy: Submissions should reference research, creativity, demographic targets and campaign strategic considerations; and execution: Explanation of how the campaign was implemented and its level of success. What impact did the campaign have on the market? The successful nominated campaign will demonstrate excellence, both in design and form.

*New Category* PARTNERSHIP AWARD
Recognizing effective partnerships within the tourism industry. Examples would include partnerships successfully impacting any of the following: Marketing, Advocacy, Education and Development. What impact did the partnership have on the market or event (nominations must include qualitative and quantitative data to support claims of success)? Did the partnership achieve its objectives and goals? How was this partnership formulated? Where did the idea originate? Successful nominations would have a note from both/all partners noting how the partnership impacted their business and/or goals as well as any plans for future collaborations.

TOURISM FOR TOMORROW AWARD
Recognizes the accomplishments of a destination, company or organization in the realm of sustainable tourism. Nominations should illustrate how the nominee promotes tourism development while safeguarding local culture and/or protecting the environment. The connection between development and tourism must be clear.


Following Awards are not open for nomination.  Description included for information purposes only.

CHAIRMAN OF THE BOARD AWARD

Selected solely by the STS Board Chair, this award is not open for nominations and is awarded at the discretion of the current STS Chair to an individual who has been a significant asset and made the greatest contribution during the previous year to STS.
 

SPIRIT of STS

A special recognition to an individual who best expresses the genuine love and devotion Dorothy had for STS. The selection process is by a small and anonymous committee (not open for nominations) and will be awarded to a person whose personal contributions exemplify Dorothy’s passion for the Society’s members and purpose.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 2014 winners!

READ THE PRESS RELEASE

TIME TO SHINE WITH YOUR ENTRY TO THE 2015 AWARD5
Nominations must be received by Friday, June 12, 2015 

*NEW CATEGORY PARTNERSHIP AWARD          NOMINATIONS NOW OPEN FOR NON-MEMBERS IN ALL CATEGORIES  

CATEGORIES          NOMINATION FORM & RULES 


 Your Hosts
Wright Tilley, Donna Carpenter

 

Shining Example 2014 Winner
Mississippi Museum of Natural Science in Jackson
TRAVEL ATTRACTION OF THE YEAR

 

Shining Example 2014 Winner
Alabama Tourism Department
“Year of Alabama Food” campaign
BEST MARKETING CAMPAIGN

 

Shining Example 2014 Winner
South Carolina Parks, Recreation and Tourism
Promotion of South Carolina barbecue
BEST NICHE MARKETING CAMPAIGN

 

Shining Example 2014 Winner
The Trail of Honor in Jackson, Mississippi
STS TOP 20 FESTIVAL OF THE YEAR CATEGORY 1

Shining Example 2014 Winner
Mayor Danny Jones from Charleston, West Virginia
GOVERNMENTAL TOURISM LEADERSHIP AWARD

Shining Example 2014 Winner
VISIT FLORIDA
STATE TOURISM OFFICE OF THE YEAR

Shining Example 2014
Winner Paducah, Kentucky, Convention and Visitors Bureau|
TOURISM FOR TOMORROW AWARD

 

Shining Example 2014 Winner
Abingdon, Virginia, Convention and Visitors Bureau
TOURISM OFFICE OF THE YEAR CATEGORY 1

 

Shining Example 2014 Winner
Montgomery, Alabama, Area
Chamber of Commerce Convention and Visitor Bureau
TOURISM OFFICE OF THE YEAR CATEGORY 2 

Shining Example 2014 Winner
Jennie Bradford Curlee
Tupelo, Mississippi, Convention and Visitors Bureau
RISING STAR AWARD

 

Shining Example 2014 Winner
Judy Ryals, president and CEO, Huntsville/Madison County CVB
BEACON AWARD

Shining Example 2014 Winner
Chris Cavanaugh, president and founder, Magellan Strategy Group
CHAIR OF THE BOARD AWARD

Shining Example 2014 Winner
Patti Culp, executive director, Alabama Travel Council
DOROTHY HARDMAN SPIRIT OF STS

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

TIME TO SHINE WITH YOUR ENTRY TO THE 2015 AWARD5
Nominations must be received by Friday, June 12, 2015 

*NEW CATEGORY PARTNERSHIP AWARD          NOMINATIONS NOW OPEN FOR NON-MEMBERS IN ALL CATEGORIES

 

CATEGORIES 2015          2015 NOMINATION FORM & RULES 

2013 winners!


 The Southeast Tourism Society presented 12 Shining Example Awards,
and two special personal awards as part of its 30th annual meeting.

STS started the Shining Example Awards program in 1985.
 
Beacon Award
 
James "Jim" W. Wescott
Lowcountry & Resort Islands Tourism Commission
www.southcarolinalowcountry.com
 
Best Marketing Campaign
 
Visit Greenville SC
visitgreenvillesc.com/
 
Best Niche Marketing Campaign
 
Virginia Beach CVB
VisitVirginiaBeach.com
 
Escape to the Southeast Travel Attraction of the Year
 
Myrtle Beach Boardwalk
VisitMyrtleBeach.com
 
Governmental Tourism Leadership Award
 

Roanoke County, City of Roanoke, City of Salem
Roanoke Valley CVB      Virginia's Blue Ridge

visitroanokeva.com
 
Rising Star Award
 
John Dersham, Executive Director, DeKalb (Ala.) Tourism
www.discoverlookoutmountain.com
 
State Tourism Office of the Year Award
 
Louisiana Office of Tourism
LouisianaTravel.com
 
STS Top 20 Event or Festival of the Year Award - Category 1
 
Master Musicians Festival
mastermusiciansfestival.org/
 
STS Top 20 Event or Festival of the Year Award - Category 2
 
Peter Anderson Arts & Crafts Festival
peterandersonfestival.com/
 
Tourism for Tomorrow Award
 
Ruby Falls
rubyfalls.com/
 
Tourism Office of the Year Category 1
 
Charleston WV CVB
charlestonWV.com
 
Tourism Office of the Year Category 2
 
Greater Fort Lauderdale CVB
sunny.org/
 
Chair of the Board Award
 
Alisa Bailey, President & CEO
Charleston Convention & Visitors Bureau
charlestonWV.com
 
Dorothy Hardman Spirit of STS Award
 
Ron Kuhlman, VP, Tourism Marketing & Sales
Virginia Beach CVB

VisitVirginiaBeach.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 
 

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