| Join in the celebration!
Congratulate the Class of 2013 Marketing College Travel Marketing Professionals
Stop Along the Way
VIA INTERSTATE 65
VIA BLUE GRASS PARKWAY
VIA INTERSTATE 75
Lexington’s Best of Bluegrass Working together
Attractions/Destinations/Events Another ‘get down to it’ session on how one festival has successfully broken the code on breaking down the barriers to a successful city-wide event with multiple organizations making it happen. Bring your questions, there will be answers.
With Tom Martin, President, Lexington Area Music Alliance
Every Tourism Marketers Challenge
$pending Media Dollar$, how do you Decide
With so many choices, and always a limited budget, how do you decide where to spend your advertising dollars? See how one attraction uses simple research and strategic planning to get the biggest “bang for the buck!”
Presented by Meredith Moody, Buffalo Trace Distillery
Bob Stewart, Travel Secretary, KY Tourism, Arts, and Heritage Cabinet
“Tourism’s ongoing evolution: where we’ve been and how far will we dare to go?” A perspective of where we’ve been as an industry…recount some of the great successes and really focus ultimately on how we get and keep tourism front and center permanently in the national dialogue on economic policy.
Sponsored by: If you are not an STS member, register here to become one and save some money!
School Start… and Other Prickly Tourism Issues
While the Travel and Tourism Industry excels at providing sensational backdrops and services for consumers to enjoy experiences they'll remember all their lives, there exists that side of what we do that we'd really rather not talk about…but must if we are to succeed in the future.
Author and Industry Expert Bill Geist (Zeitgeist Consulting | DMOpro) returns to the STS stage to riff on the State of Traditional School Start, Intra-Regional Competition, Failed Productivity Measures, DMOs being eliminated by County Boards…and other "prickly" topics. The political landscape may not be pretty, but it will only get worse if the Industry hides from it.
Rural/Small Community How do destinations surrounding an anchor destination
The map dots that connect us, contribute to an overall tourism experience with Cory Ramsey, Map Dot Kentucky
Data, Data, and more data!
How to use and communicate data
Moderator: Dr. Steve Morse, Western Carolina University; Daryl Cronk, Visit Orlando; Wendy Posten, STR; Maria J. Ortiz, University of New Orleans
Home in Kentucky, but it is everywhere these days (and so is beer & wine). Mary Quinn Ramer, VisitLEX
Special SE TTRA ONLY Breakfast Session
Strategies and Tactics to
Improve your Marketing + Measurement
Help your organization better understand today's traveler, strategies to help you leverage data to reach potential travelers, an inside look at the ways in which data can be used to better promote destinations and operate with greater clarity and profitability.
Three celebrated chefs a in a topic sure to whet your appetite
What authentic cuisine, locally sourced and produced, is to dining - and can be for tourism
Moderated by Ann Evans, Executive Director, the Governor's Mansion in Frankfort
Jonathan Lundy, chef/owner of Jonathan’s at Gratz Park, Lundy provides an authentic Kentucky dining experience in the heart of horse country. The restaurant is located within the historic Gratz Park Inn in the heart of the oldest Historic District in Lexington.
Jeremy Ashby, Chef/Owner Azur Restaurant and Patio a national ambassador to Kentucky for the growing agricultural farm to table movement to see the Bluegrass region become a major hospitality and food destination in the South.
Ouita Michel, Owner and executive chef Holly Hill Inn (and other restaurants), Chef-in-residence, Woodford Reserve Distillery has always made locally grown ingredients a priority in her cuisine and her use of locally sourced foods both helps sustain Bluegrass family farms and provides her customers only the freshest, best-tasting fine cuisine.
“State of the Region – A RESEARCH PERSPECTIVE
With Rick Cain, Longwoods International; John Packer, TNS Global and Cheryl Schutz, D.K. Shifflet & Associates, Ltd. on the same platform to bring attendees up to speed and where we are and where we are going,
Media Mix Up – Decisions, Direction, Dinero
Join Charles Ryan & Associates, Tennessee Tourism and BusinessFirst in a lively, roll-up-the-shirt-sleeves-and-get-it-done session discussion how much to spend, how do you mix it up to make sense for your objectives and just where is the media world going in the next few years. Sure to get you thinking.