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Southeast Tourism Society

Southeast Chapter, Travel Tourism Research Association

March 30 - April 1, 2015  Charlotte, North Carolina

   Tourism and Sports - Get in the game

#STSSpring15  Stay connected     Facebook      Twitter     LinkedIn



CALL 704-547-7444


ROOM BLOCK CUT-OFF  March 7, 2015

TMP lapel pins will be unveiled and given to every graduate who
has earned their TMP designation!


DESIGNED By Mikula | Harris



Tuesday Evening Event

Call for Papers

Southeast States Chapter of Travel and Tourism Research Association (SETTRA)
Submission Deadline: January 9, 2015
Abstracts will be reviewed and presenters will be notified of their acceptance by January 23, 2015.

Great Organizations, Great Sponsors

Travel Media Meetup Immediately following STS Spring Symposium Presented by Pineapple Public Relations 


The Keynote...

Colin Clark, Vice President of Brand Marketing Ripken Baseball  Inspire through remarkable experiences - The Ripken Way.  Sounds like tourism, doesn't it? Ripken baseball has a wonderful story - and lessons to share keeping in mind their four core pillars:  Keep it Simple; Explain the Why;Celebrate the Individual; and Have Fun: Joy shatters the limits of what we can achieve- the game is supposed to be fun.


   An Evening at "Howl At The Moon" Charlotte Reception / Dinner 

The Huddle...

Jon Schmieder, Founder + CEO of the Huddle Up Group, presents a general session program on the story of organizational growth through community collaboration, strategic planning, board and stakeholder engagement. The Huddle Up Group is a sports consulting company with divisions in sports tourism and events, youth sports camps, and sports related educational programming. The team at Huddle Up Group has over 20 years of experience on the front lines of the sports events industry in building cohesive organizations through the expansion of external relationships.


SETTRA Special Training Session

Chris Cavanaugh, President,
Magellan Strategy Group

  Strategic Planning: What, Who, How, When, Where, WHY!


  Don Schumacher, CSEE, Executive Director – National Association of Sports Commissions
As the only trade association for the sports tourism industry, the National Association of Sports Commissions (NASC) is the most trusted resource for sports commissions, convention and visitors bureaus (CVBs), and sports event owners. Since its establishment in 1992, the NASC has been committed to increasing the effectiveness of nearly 650 member organizations and 2,000 sports tourism professionals.

John David, CEO, USA BMX
USA BMX is the sole sanctioning body for 375+ sanctioned tracks around the United States, Canada, and Puerto Rico, tracks and its 70,000 members. USA BMX coordinates the national, regional, state, and local scheduling for all tracks and managed the 2012 U.S. Olympic BMX Trials (in conjunction with the United States Olympic Committee and USA Cycling).

   RAPID FIRE - Three speakers, 20 minutes each, take home knowledge that you can learn to 

"Use What You Have"  
Your Backyard, Your Story - It Sells!

I.  Exit 49     
II.  Our Horses Mean Business
III.   Farm to Mug
The Unique Farm to Mug Cycle between Hop Growers and Local Breweries

How often can you say that the fine craft beer you’re sipping on was created with locally harvested hops from right up the road? A wide variety of hops are now being grown in many farming communities with the sole purpose of sustainably supporting local craft breweries. This opens the door to the opportunity of promoting the unique agritourism concept commonly referred to as the Farm to Mug cycle. Locally grown hops are harvested and obtained by neighboring breweries with the purpose of creating a one of kind craft beer that pays tribute to the local soil from which the hops came from. In most cases, the remnants of the spent grain are often returned to the local agricultural community to be used for various reasons such as compost or to feed livestock. This method is often referred to as the “foam-to-farm” concept and thus completes the entire Farm to Mug cycle.

Marketing College Graduation Luncheon

Marketing College Class of 2014 Awarded Travel Marketing Professionals Certification

   BREAKOUT WORKSHOPS - An opportunity to Fine Tune Your Skills

The Game of Sense Branding - EXCLUSIVE TMP ONLY SESSION*
Presented by Steve Chandler, ChandlerThinks

Creating a strong branded destination is not dependent on your marketing budgets, it requires your ability to engage visitor senses. The sports world has been widely successful using the fundamental premise of “sense branding”. Here we’ll discuss how it can also work for your destination and help create true FANS!

II. Sports and Faith Ministry Travel    Tours / Media / Destinations 

III. From Intern to Industry   Patrick Jabbour, Four Seasons

“STATE OF THE SETTRA REGION”  Regional Research Review 

 A Panel presentation of Southeast Research Professionals Featuring
Cheryl Schutz, D.K. Shifflet & Associates, Ltd.; Dr. Steve Morse, Western Carolina University and Heath Dillard, Charlotte Regional Visitors Authority
Moderated by Tom Van Hyning, Mississippi Development Authority


Support the companies that believe in what you do every day - STS Corporate Partners

            Charles Ryan & Associates     




This is the first in a series of special sessions designed specifically to build on Travel Marketing Professional certification.  
This special breakout at Spring Symposium is for travel professionals who have earned Travel Marketing Professional Certification,




Call for Papers























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