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STS Marketing College

Aug. 3 - 8, 2014
University of North Georgia, Dahlonega, Georgia

 
 Propel Your Career and Your Organization to the Next Level

If you are not an STS member, register here to become one and save some money!


 
2014 Online Registration

Download PDF Registrations Here
Member/non-Member   SFEA Members    Alumni

 
  • The premier educational program for the tourism industry in the U.S.
  • A superior educational opportunity in a tranquil environment...
  • Classes taught by industry leaders and working professionals...
  • A perfect forum for the exchange of ideas...
  • Opportunities for networking with your peers from across the Southeast and the U.S...

For one week each year, tourism industry professionals from all over the Southeast meet at University of North Georgia for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are working, experienced professionals from across the U.S. who not only bring expertise, but real-world knowledge and experience, to the classroom. From the time students arrive on Sunday evening until they depart on Friday, they enjoy classes, lectures, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning. Students who attend three years of Marketing College receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at the STS spring meeting.

Explore more about Marketing College

Marketing College, Huntsville

 


 


Sponsorship Opportunities to Keep Marketing College Affordable

Available Sponsorships for 2014 Classes

 

22nd Annual Marketing College
The premier educational program for the tourism industry in the U.S.

Miles Media Marketing Destinations

Miles is STS’ Partner in Education

 Why did Miles become an official partner in education with STS? Because Miles is passionate about travel. We believe the moments that capture our imagination and create lasting memories occur through travel. Together with STS, we can share our passion while inspiring others in our industry to share their passion.

About Miles... 

Course of Instruction Topics

Year 1 Year 2 Year 3 Alumni Festivals & Events
         

Explore more about Marketing College

Schedule Activities Testimonials
Plan a Dahlonega Trip
Driving Directions
Find a Hotel


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  2014 Online Registration Download PDF Registrations Here
Member/non-Member   SFEA Members    Alumni

 

Getting there from Atlanta airport...

We have partnered with Avis to provide rental cars at a discounted rate. If you wish to reserve a car please contact Todd Alexander at 1-800-525-7537 Ext. 35003 or the Meetings and Convention Department at 1-800-525-7537. They can ensure that you maximize your rental dollars. Please mention AWD# R072599 when you call. 

And if you like something different, we have also partnered with Budget to provide rental cars at a discounted rate. The discount will range from 5% to 40%. If you wish to reserve a car please contact Todd Alexander at 1-800-842-5628 Ext. 35003 or the Meetings and Convention Department at 1-800-525-7537 to maximize your discount with additional coupons or promotions. Please reference BCD# S147199 when you call.


Avis is pleased to offer special rates for:
Southeast Tourism Society Marketing College

August 3-8, Dahlonega, Georgia

Avis Worldwide Discount (AWD) Number: R072599

We want to help you enjoy your event more than ever with great rates and time saving services. Your special discounts are available for 7 days before the event and 7 days after the event. These discounts are available on a wide selection of vehicles from eco friendly and fuel efficient compacts and hybrids to stylish premium and luxury sedans. Take in the sights, explore the surroundings and enjoy the ride!

Use Avis Worldwide Discount (AWD) Number: R072599when you reserve online or call 1-800-331-1600.


Make Your Reservation

Budget is pleased to offer special rates for:
Southeast Tourism Society Marketing College

August 3-8, Dahlonega, Georgia

Budget Customer Discount (BCD) Number: S147199

We want to help you enjoy your event more than ever with great rates and time saving services. Your special discounts are available for 7 days before the event and 7 days after the event. These discounts are available on a wide selection of vehicles from eco friendly and fuel efficient compacts and hybrids to stylish premium and luxury sedans. Take in the sights, explore the surroundings and enjoy the ride!

Use Budget Customer Discount (BCD) Number: S147199when you reserve online or call 1-800-842-5628.


Rent Now
 
Year 1 Course of Instruction
 
  • Tourism 101: A Comprehensive Study of Tourism
  • Branding & Its Unique Application to Communities
  • Top Trends in Travel & Tourism
  • Secrets of Travel Packaging Success
  • Marketing vs. Advertising
  • Using National & State Data to Help with Your Marketing
  • Selling for Success
  • Integrated Tourism Marketing Online and Offline Working Together
  • Public Relations 101
  • DIY (Do-it-yourself) Research
  • Working with International Travelers
  • Demystifying Economic Impact
  • Inquiry to Fulfillment to Conversion to Database
  • Creating a Perfect Tourism Brochure
 Year 2 Course of Instruction
  • Community & Destination Board Leadership
  • From Age to Affinity, The New and Emerging
       Tour & Travel Market
  • Profiles & Conversion Study
  • Content is King - Content Planning, Strategy & Marketing 
       Telling the Story of Your Destination
  • Humanizing the Customer Experience
  • Social Media
  • Federal Tourism Policy\
  • Marketing vs. Advertising 102
  • User Friendly Guide to Tourism Research
  • Demystifying Economic Impact
  • Multi-Channel Marketing: Integrating New and
       Emerging Technologies
  • Press Tour 101
  • Generational Marketing: Distinctions Between
  • The Five Generational Groups
  • Destination Branding
  • Working with Your Hotels & Attractions
Year 3 Course of Instruction
Third year instruction will be 6 extended classes ending by noon on Wednesday.
We encourage you to stay around for the Hardman Picnic.
  • Social Media
  • Research & Your Attractions
  • Green Tourism
  • Sports Marketing
  • Data to Strategies
  • Experiential Tourism

Alumni Course
  
Those students that have earned their Travel Marketing Professional (TMP) certification are eligible to join us for Alumni College. Alumni are treated to a power-packed day and a half of classes designed to refresh, update and energize.
This year we offer two alumni courses: choose both or one; add the festivals classes if you like and enjoy the traditional picnic with music, networking, horseshoes in a gorgeous setting at our founders home!
 Monday, August 4 - Tuesday, August 5
 
 Class A 
 
To Be Announced
Thursday, August 7 - Friday, August 8

Class B
 
To Be Announced

Festivals & Events Professional Courses

We recognize the growing importance that festivals and events have in a community; in fact, festivals are the life-blood of a community's tourism outreach.

Southeast Tourism Society, in conjunction with Southeast Festivals and Events Association, realize the importance of this field and will offer courses that speak to those that work more closely with festivals and events.

Courses offered will be event management, sponsorship dollars, revenue generation and more. At the end of three years, a Travel Marketing Professional certification with official recognition given as a Festivals and Events Specialist will be bestowed.

On the registration form, simply select "Festivals and Events Track" if you'd like to specialize in this area and earn certification as a Festival & Events Planner (FEP)!
 

 BECOMING A TRAVEL MARKETING PROFESSIONAL


The time and commitment demonstrated during three years lead up to a final requirement to earn a Travel Marketing Professional certification... graduation projects.

  • Perspective TMPs must complete two different projects, using lessons learned during the course of Marketing College. 
  • Submit copies of their presentations and/or projects, to STS 
  • Attend the Spring Symposium featuring a special graduation luncheon with diploma presentation.

Proudly join with more than 750 tourism professionals with the TMP certification following their name and on their business cards!                                               

Marketing College is not all about classes and studying.  It’s about having fun and relaxing as well.

ENJOY ACTIVITIES THAT SHOWCASE THE DAHLONEGA AREA

» An evening at Wolf Mountain Winery

» An evening on the square of Dahlonega including an open house, shopping and live music

» Hardman cottage for an evening of food, fun and festivities

» 40 dining experiences await – your problem is to choose one!  

Special Activities on Wednesday Afternoon Golf, Kayaking, Tubing, Gold Panning, Gold Museum 

Come and explore tourism in action in Dahlonega!
 

Achasta  Golf & Lunch 

639 Birch River Drive Dahlonega, GA 30533
706-867-7900 
www.Achasta.com

Appalachian Outfitters

 

KAYAKING

http://canoegeorgia.com/canoe.php4#Chestatee

This is the kayak trip on the Chestatee River, plan on 3 hour window depending on the water


TUBING

http://canoegeorgia.com/tubing.php4

1 hour trip unless you go twice – 1.5


 

 

 

Gold Panning at Crisson Gold Mine
1 pan, 2 buckets of gem stones/dirt
Wagon ride to show you the mine
706-864-6363
 crissongoldmine.com

Consolidated Gold Mines
Underground Adventures
Includes Underground Tour and Gold Panning
www.consolidatedgoldmine.com

 

Schedule

 

Sunday, August 3

1:00 - 4:00 p.m. Registration: Pick up books, materials and room keys at North Georgia Suites
CAMPUS MAP #119A/B
5:00 p.m. Orientation in the Gloria Schott Auditoriumat at Nix Fine Arts Center  
CAMPUS MAP #5
6:00 p.m. Reception @ Wolf Mountain Vineyards

Monday, 
August 4 through Thursday, August 7
7:00 - 8:00 a.m. Breakfast at campus dining hall
CAMPUS MAP #121
8:00 a.m. - Noon Classes
CAMPUS MAP #2
12:00 - 1:00 p.m. Lunch at dining hall
CAMPUS MAP #121
1:05 - 4:50 p.m. Classes
CAMPUS MAP #2
6:00 p.m. Dinner
·   Mon         Smith House, followed by a  Dahlonega Open House with shopping & live music on the town square
·   Tue           Pizza & business card social at the Dorm
·   Wed         Hardman picnic 
·   Thu           On your own

Friday
August 8
7:00 - 8:00 a.m. Breakfast at campus dining hall
CAMPUS MAP #121
8:00 - 11:00 a.m. Classes
CAMPUS MAP #2
11:00 a.m.
Adjourn: Closing photos with certificates (first and second years)
Certificates for third-year class will be presented at the STS Spring Meeting 2014.

Testimonials from Marketing College students

"I truly believe anyone in the tourism industry should attend this school. I have only held my position for seven months as Tourism Director and Every day I was telling myself, 'I'm just not there yet,' if you know what I mean. Now, I know I am 'not there,' however, I know I can 'get there' and do my job well, thanks to STS Marketing College. I have an altogether new approach for my marketing plan and I owe it all to STS."

"Marketing College was an excellent opportunity to learn from industry leaders about destination marketing. The networking opportunities with peers also proved to be an invaluable experience. I highly recommend the program."

"Marketing College has continued to revitalize my energy towards tourism, the organization and customer service."

"Attending STS Marketing College is one of the most memorable experiences of my career. The one week session each year allows you the time to step out of your day-to- day work responsibilities and become re-energized which in-turn helps you stay competitive and marketable in today's travel and tourism environments."

"Professional development is important. We never know everything and with the TMP designation and the opportunity to attend the program offered for alumni, the development continues as well as keeping me on top of the latest and greatest effecting the hospitality industry. It's good to see how other destinations are dealing with similar situations. Sometimes we forget that although the destination is different - larger or smaller - we all have the same struggle or challenges or needs. I look forward to the Alumni program knowing it will provide new and exciting ideas."

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Tourism Works

A Hidden Video... See Marketing College in Action:

Developing an Impact Formula
Always remember: Travel & Tourism is Economic Development!

WATCH

Have a video you would like featured here? Let us know.

   

 

 


 
 

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