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We incorporate plenty of down-time within the week, as well. Take part in the annual Hardman picnic, rafting down the Chattahoochee, shopping in quaint Dahlonega, playing hearts with your new friends and more.
21st Annual Marketing College The premier educational program for the tourism industry in the U.S.
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For one week each year, tourism industry professionals from all over the Southeast meet at North Georgia College & State University for the Southeast Tourism Society Marketing College. During the week, students experience a broad-based curriculum of courses designed to teach marketing techniques from all facets of the tourism industry. Marketing College professors are working, experienced professionals from across the U.S. who not only bring expertise, but real-world knowledge and experience, to the classroom. From the time students arrive on Sunday evening until they depart on Friday, they enjoy classes, lectures, discussion groups and one-of-a-kind networking opportunities in an academic environment conducive to learning. Students who attend three years of Marketing College receive a Travel Marketing Professional (TMP) certification, presented at a special graduation ceremony at the STS spring meeting.
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Festivals We recognize the growing importance that festivals and events have in a community; in fact, festivals are the life-blood of a community's tourism outreach. Southeast Tourism Society, in conjunction with Southeast Festivals and Events Association, realize the importance of this field and will offer courses that speak to those that work more closely with festivals and events. Courses offered will be event management, sponsorship dollars, revenue generation and more. At the end of three years, a Travel Marketing Professional certification with official recognition given as a Festivals and Events Specialist will be bestowed. On the registration form, simply select "Festivals and Events Track" if you'd like to specialize in this area.
Those students that have earned their Travel Marketing Professional (TMP) certification are eligible to join us for Alumni College. Alumni are treated to a power-packed day and a half of classes designed to refresh, update and energize. This year we offer two alumni courses: choose both or one; add the festivals classes if you like. Stay for the Hardman picnic! Monday, July 30 - Tuesday, July 31 Edward J. McMillan, CPA, CAE, leads our class July 30-31 and delves into financial management, budgeting techniques and detecting fraud and embezzlement - all geared towards the non-profit. www.nonprofitguru.com Thursday, Aug. 2 - Friday, Aug. 3 Class B
Testimonials from Marketing College students "I truly believe anyone in the tourism industry should attend this school. I have only held my position for seven months as Tourism Director and Every day I was telling myself, 'I'm just not there yet,' if you know what I mean. Now, I know I am 'not there,' however, I know I can 'get there' and do my job well, thanks to STS Marketing College. I have an altogether new approach for my marketing plan and I owe it all to STS."
"Marketing College has continued to revitalize my energy towards tourism, the organization and customer service." "Attending STS Marketing College is one of the most memorable experiences of my career. The one week session each year allows you the time to step out of your day-to- day work responsibilities and become re-energized which in-turn helps you stay competitive and marketable in today's travel and tourism environments." "Professional development is important. We never know everything and with the TMP designation and the opportunity to attend the program offered for alumni, the development continues as well as keeping me on top of the latest and greatest effecting the hospitality industry. It's good to see how other destinations are dealing with similar situations. Sometimes we forget that although the destination is different - larger or smaller - we all have the same struggle or challenges or needs. I look forward to the Alumni program knowing it will provide new and exciting ideas."
Sunday
Monday through Thursday
Friday
How do I become a Travel Marketing Professional?
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"Marketing College was an excellent opportunity to learn from industry leaders about destination marketing. The networking opportunities with peers also proved to be an invaluable experience. I highly recommend the program."|
Copyright © 2011-2012 Southeast Tourism Society. ALL RIGHTS RESERVED. 
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