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External Outreach/ITB

International
Do you wish to reach an audience outside of the U.S.?

Let STS do the work for you.

FACT: International travelers to the U.S. spent a record $12.7 billion in August, a 20% increase from the same month a year ago, according to the Commerce Department.

Economic conditions have Europeans coming to our shore in great numbers. Here is an opportunity to reach those hungry for a new and different experience.

STS will be represented at ITB Berlin March 7 - 11, 2012 and is looking for partners who want to have their locales, events and attractions promoted to the German-language media.

Have your materials translated into German and watch a new demographic visit your spot.

This is an inexpensive representation you cannot afford to miss.

   

Did You Know?

Visitation from Europe to the U.S. has grown dramatically - up 10% this year alone

Visitation by German travelers in the same period grew 13%

Total overseas arrivals were up 11% in 2007


Let STS do the work for you!

Even if your company already attends ITB, this is a nice complement to your ITB presence -  it is a bit different audience. 

For those that cannot attend ITB in person - we do all the work for you, helping you extending your reach.

 



The Facts:

  • ITB Berlin, March 7 - 11, 2012
  • Journalists from Germany, Austria and Switzerland attend this event

Why should my destination participate?

  • To expose your brand to a new demographic at a cost-effective price point

What do I get? / What are the benefits?

  • Representation at press breakfast - a stand alone event which has been hosted for the past nine consecutive years.This event is part of all major journalists "must do" events
  • Outreach to 130 trade & consumer journalists - print, television, radio and Internet
  • Preparation of a three-page document describing your destination or company
  • Translation, design & layout of your marketing material
  • Inclusion of your company in the information kit for 350 media contacts
  • CD distribution of media kit
  • Database of the German language media at ITB

What's it going to cost?

  • $895 - That works out to a cost of $2.55 per contact

Need more information? Contact 404.364.9847

 
 

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